![Finding My Outdoor Voice in Out of Home [Intern Spotlight]](https://www.emcoutdoor.com/blog/wp-content/uploads/2018/11/header-1.jpg)
Since May, I’ve held an internship at EMC Outdoor. I’m grateful to be one of the 80% of students who intern at least once in college and 50% who intern more than once. The Out of Home industry and location-based marketing were exciting and new, and this internship meant the opportunity to learn and grow in both worlds.
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The key to being successful in sales is the ability to forge a trusting relationship with clients or prospects. Successful selling is dependent upon an established rapport, being likable and trustworthy, and a willingness to dig-in to a business to understand their point of view.
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Success in Out of Home is about cultivating a collaborative (and creative) environment. It’s the people who are at the table. Combine talent, the process of agile thinking, and a culture of high performance teams, and you have the right chemistry for generating creatively successful outcomes.
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Like many outdoor advertising companies, EMC Outdoor was launched to serve a need, driven by a mix of intuition, vision, an entrepreneur’s willingness to take a calculated risk, and simply being in the right place at the right time. 25 years later our CEO, Betsy McLarney talks about the changes in Out of Home, building an agency, and the importance of a team.
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I never thought of myself as a trendsetter, though if I look at trend lines today, the ‘remote...
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Like a child, a growing company goes through predictable stages, from a desk crammed into a...
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