Top Tech Trends Impacting Location-Based Marketing
In a world full of digitized interactions, location based marketers need to embrace emerging technology and understanding how to harness its dual nature of disruption and innovation.
Read More
Tag: big data
Out of Home’s Shift from Knowledge to Skill-based Planning
The average consumer spends 70% of their time out of their home. Being able to reach them with relevant content or brand story is what makes out of home advertising a key component of the marketing mix. In this age of digital and big data, OOH planning and strategies are shifting from knowledge-based to skills-based.
Read More
5 Important Trends For Out Of Home Media In 2018
As 2018 fast approaches, I see a number of key trends that will continue to dominate the Out of Home industry. Big data, digital strategies, location and audience analytics will continue the rapid transformation of the Out of Home media landscape, changing how advertisers plan, buy, and deliver creative. As new measurement techniques, and integration with digital channels come online they will continue to add to the value proposition for Out of Home, making it an even stronger component of a robust media plan.
Read More
How can Out of Home complete the media puzzle? – Thoughts on the recent OAAA Conference
I left our industry conference, OAAA/Geopath #LookOut2017, a couple of weeks ago with profound excitement about where our industry is headed. All the right questions were asked as the industry is moving towards an embrace of technology, data and audience identification. These are a few of my key takeaways about where Out of Home is headed.
Read More
How out of home media helps reach continuing education students
The adult student looking to go back to school not only has distractions at their job and family life, but is bombarded with messaging in the digital space. How do you ensure your message is getting delivered, standing out and making an impact?
Read More
Amplifying Your Digital Media Plan with Out of Home
Based on the level of investment in digital ads, agencies and brands alike have started asking critical questions…are we getting what we expect from our digital online ad spend? How can we be more assured that our message is getting to our consumer and moving that all important needle?
Read More
Out of Home in the Era of Big Data
Out of home media has been relatively static for quite a long time, but with the introduction of big data the industry is poised for some major changes to the fundamental landscape of how the media is planned, bought and used by advertisers.
Read More