OOH Archives - Out of Home Media Blog

August 24, 2022 No Responses

Political Advertising Amplified With Out of Home Advertising

Political advertising is in full swing with the 2022 midterm elections upon us and accelerating quickly. A recent analysis found that spending surpasses the last two election cycles, including the last presidential election. In the next few months, before elec...

July 14, 2022 No Responses

Get to Know: Frederick Strebeck

EMC Outdoor announces and welcomes new hire, Frederick Strebeck, to join the agency’s team as Vice President of Out of Home Media Strategy. Based out of Philadelphia, Pennsylvania, Strebeck will focus on cultivating strong relationships with clients on t...

May 9, 2022 No Responses

Price Doesn’t Equal Value: Out of Home and the CPM Conundrum

If I were to show you a small section of a very famous painting, you probably wouldn’t have much luck identifying it: If I zoom out to show you twice as much, we’re probably still in the same boat, there’s...

April 5, 2022 No Responses

How Will Advertising in the Metaverse Work? The Next Level in OOH

The Metaverse has become an inescapable buzzword over the past year, especially since Facebook rebranded into Meta. However, it’s much more than that, as we’re witnessing the beginnings of an entirely new medium of advertising that could have far-r...

March 22, 2022 No Responses

5 Reasons to Include Out of Home Media in Your Marketing Plans

Building a comprehensive, multi-channel media plan can be a challenge. Finding a mix of channels that build on each other to reach your audience where they spend their time is crucial. In this guide, we’ll examine just how Out of...

February 21, 2022 No Responses

The Benefits of Out of Home Attribution

Unsure about the benefits of out of home attribution? This article breaks down three benefits of out of home attribution and how you can start today.

February 8, 2022 No Responses

What is Out of Home Media?

Wondering what out of home media is? This post breaks down all the different types of OOH advertising and shows how it can complement your other marketing.

March 4, 2020 No Responses

Political Advertising with Out of Home

An out-of-home media strategy can be an effective tool for targeting key voter audiences in highly competitive and under-served markets in an election year.

January 2, 2020 one Response

5 Trends for Out of Home in 2020

In 2020, out-of-home will see more efficient campaigns, better use of data, a shift in agency-advertiser teams, and the rise of artificial intelligence.

November 21, 2019 No Responses

Ask the Experts: What is the most influential change you’ve witnessed in OOH?

Brand and agency marketing experts answer the question: What has been the most influential and exciting change in out-of-home that you’ve witnessed?

November 19, 2019 No Responses

OOH 101: A Comprehensive Introduction to Out of Home Media [Ebook]

OOH 101 is an easy-to-read reference for out of home media types and formats, why it should be a part of your media plan, and how it should be implemented.

October 24, 2019 No Responses

Geopath Insights Transforms Out of Home to Audience-First Media

The release of Geopath Insights measurements ushers in a new era of Out of Home that shifts focus away from format and location to audience-first planning.

October 22, 2019 No Responses

The History of Billboards [Infographic]

Take a journey through history to see how billboard advertising has developed over the years, from illustrated posters to digital screens!

October 10, 2019 No Responses

5 Reasons Out of Home is Important for Trade Show Marketing

Trade show marketing beyond the convention hall is a valuable strategy that helps brands attain key business goals and better engage their audience.

June 18, 2019 No Responses

Coyote at a Crossroads: Thoughts on the OAAA/Geopath Conference and the Future of Out of Home

The OAAA/Geopath Conference addressed important themes in out of home today. It also exposed the unprecedented capabilities of location-based marketing and how we in the industry need to catch up.

June 11, 2019 No Responses

The Push and Pull of Out of Home Today

Advertising used to focus on pushing out messaging to consumers. Today, we see data, technology and creativity feed brands' abilities to pull-in audiences.

May 16, 2019 No Responses

Pro POV: Interview with Jeff Gunderman, President & CEO of EYE Corp Media

EMC Outdoor interviews Jeff Gunderman of EYE Corp Media to understand the current state of out of home, success stories, and exciting growth opportunities!

May 2, 2019 No Responses

The Brave New World of Location Based Marketing

As out of home sees rapid digitization of media and more accurate audience targeting, location becomes key in building audiences and targeting advertising.

February 28, 2019 No Responses

How to Drive Enrollment for Health Insurance Brands Using Out of Home Media

Marketing for health insurance brands can be extremely challenging. They face several different complex and unique hurdles to acquiring new subscribers. So how can a health insurance brand stand out in the marketplace while facing stiff competition? How can th...

February 5, 2019 one Response

Top Tech Trends Impacting Location-Based Marketing

In a world full of digitized interactions, location based marketers need to embrace emerging technology and understanding how to harness its dual nature of disruption and innovation.

December 11, 2018 No Responses

Out of Home’s Shift from Knowledge to Skill-based Planning

The average consumer spends 70% of their time out of their home. Being able to reach them with relevant content or brand story is what makes out of home advertising a key component of the marketing mix. In this age of digital and big data, OOH planning and str...

November 20, 2018 No Responses

Finding My Outdoor Voice in Out of Home [Intern Spotlight]

Since May, I've held an internship at EMC Outdoor. I'm grateful to be one of the 80% of students who intern at least once in college and 50% who intern more than once. The Out of Home industry and location-based marketing were exciting and new, and this intern...

November 15, 2018 No Responses

How to Leverage Your Emotions for Better Selling

When you go through a full sales cycle, you experience the myriad of emotions which accompany it: rejection, fear, resiliency, purpose, fulfillment, defeat, and success. Closing a deal feels great, but the losses don't. We must learn to bounce back from reject...

September 5, 2018 one Response

Innovating With the Oldest Ad Medium

In recent years, Out of Home advertising has gained greater recognition as a core part of an integrated media plan. The digitization of assets is rapidly transforming how and why advertisers use it. With new technological advances, we look at what brands are d...

August 10, 2018 No Responses

The History of Digital Out of Home [Infographic]

In the last half-century, we've witnessed the development of Digital Out of Home technology, which has brought new messaging and media planning capabilities to an age-old format. Reflect with us on the history of DOOH to get a glimpse of where it began and whe...

July 24, 2018 No Responses

The Rhythm of Advertising

I’ve come to think about advertising in a different way. There is a flow by which we live and a rhythm by which we walk, and if any of those things go off beat, we know it fast. When an advertising message falls into our rhythm, it breaks through and is on b...

June 22, 2018 No Responses

Destination Marketing Done Right

Out of Home and Experiential marketing can be the difference-maker for your travel and tourism brand. The strengths of OOH—a variety of formats and targeting techniques—make it a valuable strategy for a destination brand. Experiential marketing can create ...

June 19, 2018 No Responses

The Power of Good Creative

As advertisers, we want to put branding on everything under the sun to reach our target audience. The consumer's focus and attention are in high-demand and every brand is fighting for a slice of the pie. Good Out of Home creative grabs the consumer's attention...

June 11, 2018 No Responses

6 Common Planning Mistakes in Out of Home

What advertisers who are new to OOH don’t realize is that there are many factors to consider when building a campaign, such as viable media formats, audience targeting, location, etc. Gain a better understanding of OOH and strategies that will increase its e...

June 7, 2018 No Responses

Repairing a Community Through Advertising

What comes to mind when you think of advertising? It can have a strong, meaningful purpose by creating awareness about an important value or idea. For the past 26 years, Camden County Council on Alcoholism & Drug Abuse (CCCADA) has filled the role of alcohol a...

May 31, 2018 No Responses

Out of Home and the Casual Consumer [Infographic]

Out-of-Home advertising is something we encounter on a daily, even hourly basis. Paired with other forms of advertising, it can amplify any campaign. Check out the stats below and the story of Jane, your average consumer. Follow her on a routine day where Out-...

May 16, 2018 No Responses

How to Create a Brand Presence Off of the Trade Show Floor

For many brands, trade show marketing is a major component of the integrated marketing mix because it offers such a unique brand engagement opportunity. With the right audience in the right place at the right time, it’s a no-brainer to market to them. How ca...

May 10, 2018 one Response

Why Top Brands Spend More on Out of Home

In the latest World Advertising Research Center (WARC) Global Ad Trends report, it states “successful brands allocate an average 13% of their media budget to out of home.” Since reading the report, I have been interested in understanding more about these s...

March 30, 2018 2 Responses

5 Keys to Planning Your Experiential Campaign

The dynamics of today’s market and how companies reach consumers is shifting. To address the new market dynamics, implementing experiential marketing in your marketing mix is quickly becoming a necessity. The question is no longer if you should be doing expe...

March 19, 2018 one Response

10 Reasons Out of Home and Experiential Marketing are Essential to Strategic Account Planning

As strategic planners, our job is to consider the most effective and creative approaches that we can bring to market based on our clients’ goals, maximized budgets and, hopefully, a mix of genius creative spin. As an out of home and experiential marketing st...

December 14, 2017 one Response

Why Should You Include Out of Home in Your Media Plan?

In this increasingly digital age, why should you be including Out of Home media? Why consider OOH when digital online and mobile are king? In this second installment of our 3-part series, “An Introduction to Out of Home”, we are going to touch upon not j...

August 25, 2017 3 Responses

The Link, The Bridge & The Billboard: Could Out-of-Home provide the breakthrough that unlocks Omni-Channel Advertising?

The omni-channel paradigm is the Holy Grail of modern advertising, yet there have been significant obstacles in achieving it. Out of Home can provide a powerful additional touchpoint and tool by improving the ability to positively identify audiences (one of th...

June 27, 2017 No Responses

OOH: The Spice in Your Media Plan

Chili is one of my favorite dishes to prepare for my family. There must be a million different recipes out there, but if nothing else, you gotta have some type of meat, beans and a sauce. Think of the basic ingredients to any chili recipe and compare it to tra...

June 20, 2017 No Responses

San Francisco | A Day in the Life of a Convention Attendee

San Francisco is one of the top trade show and convention markets in the country and possibly the world. It also happens to be a fantastic city for food, drink, sights, and shopping. I often spend a lot of my...

June 14, 2017 one Response

Digital Immersion & Its Impact on OOH – A Future Look

The first time I placed Virtual Reality (VR) goggles on my head, I was not too impressed with the immersion experience that I was having. The goggles were bulky, I was tripping over the tether cord, and I was accidentally...

June 1, 2017 No Responses

A Day in the Life: Summer Festivals

I always look forward to this time of year -- when the weather is just right, the atmosphere in the city is hopping, and everyone is ready to attend a calendar of summer events. With so many options for summer events and festivals to choose from, what type of ...

May 23, 2017 No Responses

Thoughts on my first OAAA Convention, or, What do Punctuated Equilibrium, Usain Bolt, and Thanksgiving Dinner have to do with Out of Home?

Last week I had the distinct pleasure of attending my first OAAA/Geopath conference in New Orleans. With all the changes we’ve been seeing in the industry over the past few years I was excited to see where this was all headed. Out of Home media is ready to t...

May 12, 2017 No Responses

How out of home media helps reach continuing education students

The adult student looking to go back to school not only has distractions at their job and family life, but is bombarded with messaging in the digital space. How do you ensure your message is getting delivered, standing out and making an impact?

May 2, 2017 No Responses

Millennial Mindset: A Day in the Media Life of a Millennial

This is the first in a series that will look at millennials and how they interact with out of home media. This first segment goes through the daily interactions that a millennial can have on any given day of the week with OOH media.