by Matthew Noll | Jul 25, 2012 | Airport Advertising, Featured, Traditional Media
When traveling by air it’s always good to have something to read during those long waits and longer flights. That makes airports a natural fit for publishers. Inevitably loads of passengers forget to bring a book and have to pick one up in the airport. Out of...
by Matthew Noll | Jun 4, 2012 | Event Marketing, Featured, Guerrilla Marketing, Mobile Billboards
Mobile Billboards continue to be a great way to reach event attendees — like race fans at the Indianapolis 500. Mobile billboards can take your message directly to your audience, whether they are race fans, music fans, doctors at a medical meeting, or business...
by Matthew Noll | May 18, 2012 | Billboard Advertising, Bus Advertising, Commuter Rail & Subway, Daily Updates, Featured, Traditional Media
When TiVo wanted to announce all the new features of their service, the brand and their agency turned to EMC for an OOH campaign that would cover San Francisco. The result was a multi-media campaign designed to reach their audience at multiple key points throughout...
by Matthew Noll | Apr 10, 2012 | Daily Updates, Featured, Guerrilla Marketing, Mobile Projection, Non-traditional Media
When AT&T wanted to announce their 4G service to key western markets in a truly memorable way, they and their agency turned to EMC for a unique and exciting media solution. This AT&T 4G alternative out of home program consisted of mobile projections that took...
by Matthew Noll | Mar 27, 2012 | Daily Updates, Featured, Lifestyle media, Mall Advertising, Non-traditional Media, Segway Advertising
In order to interact directly with consumers, ComEd took their outdoor advertising inside – specifically into major malls around the Chicago area. We used branded segways to help drive traffic to the ComEd booth in the mall where consumers could get valuable...
by Matthew Noll | Feb 28, 2012 | Billboard Advertising, Daily Updates, Featured
In highly rural areas where billboard advertising is often one of the only ways to reach your target audience, it is always a challenge for advertisers is find locations amongst the numerous small and hyper-local billboard companies in the areas. And when...
