by Matthew Noll | Jan 23, 2012 | Billboard Advertising, Daily Updates, Featured, Traditional Media
Because of the place-based nature of most outdoor media, it excels at reaching specific demographic groups with targeted messaging. So if you wanted to reach the Hispanic community in Chicago for example, you could do that with a program of strategically placed OOH...
by Matthew Noll | Jan 16, 2012 | Billboard Advertising, Commuter Rail & Subway, Daily Updates, Featured, Traditional Media, Truckside Advertising
There’s an old saying in outdoor advertising that “seven words is one too many”. It’s a way of conveying that simplicity and laser-focused design is one of the key elements to a successful outdoor advertising campaign. The best out of home...
by Matthew Noll | Jan 2, 2012 | Airport Advertising, Daily Updates, Featured, Traditional Media
When Riverbed Technology wanted to reach business decision makers in key markets across the US and overseas, they and their agency turned to EMC Outdoor for a way to target these hard to reach individuals. The solution was a program of spectacular and dominating...
by Matthew Noll | Nov 3, 2011 | Daily Updates, Event Marketing, Featured, Guerrilla Marketing, Mobile Billboards
So you really want to engage with consumers? Why not play some video games together? That’s just what Metro PCS is doing in Atlanta. They’re using a digital display vehicle as both a branding tool, and a way to interact with customers in a fun and...
by Matthew Noll | Sep 22, 2011 | Billboard Advertising, Daily Updates, Featured, Traditional Media
Summer’s finally over and all over the country students are heading back to school. According to the OAAA “Almost 20 million of those students will be heading to the nation’s 4,409 colleges and universities in the fall — over 5 million more than 20 years...
by Matthew Noll | Aug 15, 2011 | Daily Updates, Featured, Guerrilla Marketing, Non-traditional Media
QR Codes – they’re popping up all over the out of home landscape, and with good reason – they’re a great way for advertisers to create a connection with consumers, and deliver additional information. But what are they? A QR Code is a special...
