by Matthew Noll | Oct 17, 2008 | Daily Updates, Event Marketing, Featured, Guerrilla Marketing, Non-traditional Media, Segway Advertising, Wrapped Vehicles
This campaign is a great case of the right media for the right message: In order to promote their new portfolio of environmental solutions to help businesses reduce the impact of printing Hewlett Packard chose a pair of “green” media—wrapped Smart Cars and...
by Matthew Noll | Oct 3, 2008 | Daily Updates, Featured, Traditional Media
These telephone kiosks for Daniel Solin’s “Smartest 401K Book You’ll Ever Read” went up all across Manhattan (including Wall Street) just before the economy went all ker-flooey! We think that people will definitely be paying close attention to...
by Matthew Noll | Sep 17, 2008 | Daily Updates, Featured, Guerrilla Marketing, Non-traditional Media, Scooter Advertising
In case you hadn’t noticed the real estate market took a bit of a downturn recently. Well, when times are tough it’s the companies that are willing to look for new solutions to old problems that will weather the storm. That’s just what John Laing...
by Matthew Noll | Sep 9, 2008 | Daily Updates, Featured, Guerrilla Marketing, Mobile Billboards, Non-traditional Media
It’s that time of year again, and students are heading back to school. Fresh-faced, bright-eyed and full of enthusiasm, they’re ready to dig into those textbooks, start those research papers, and pay rapt attention to a 2 hour lecture on the Loop...
by Matthew Noll | Aug 28, 2008 | Daily Updates, Event Marketing, Featured, Guerrilla Marketing, Mobile Projection, Non-traditional Media
Safeway used this mobile projection at the Democratic National Convention to welcome delegates, visitors and VIPs, to celebrate their sponsorship of the event, and to promote a few green messages as well. Mobile projection was a good fit because it’s cutting...
by Matthew Noll | Aug 1, 2008 | Billboard Advertising, Bus Advertising, Commuter Rail & Subway, Daily Updates, Featured, Traditional Media
When the super-high-tech internet security company Trend Micro, wanted to announce their new personal internet security product to the Atlanta audience their agency Philip Johnson Associates turned to the low-tech power of out of home advertising to dominate the...
