by Matthew Noll | Jun 23, 2009 | Billboard Advertising, Daily Updates, Featured, Mobile Billboards, Non-traditional Media, Traditional Media
When Tampico beverages wanted to make a big splash, and increase their presence in the Las Vegas market they made sure to include outdoor advertising as a key part of their integrated campaign. The overall strategy, designed to reach Hispanic Moms, included out of...
by Matthew Noll | Mar 9, 2009 | Billboard Advertising, Bus Advertising, Commuter Rail & Subway, Daily Updates, Featured, Gas Station Advertising, Guerrilla Marketing, Lifestyle media, Mall Advertising, Mobile Billboards, Non-traditional Media, Traditional Media, Transit Shelters, Truckside Advertising, Wrapped Vehicles
When Boost Mobile needed to amplify their presence in key markets throughout the U.S. they turned to EMC to tap into the power of outdoor. Boost’s target area was over 20 markets, as diverse as Flint MI, Boston MA, Nashville TN and Miami FL — each bringing its...
by Matthew Noll | Nov 24, 2008 | Daily Updates, Featured, Guerrilla Marketing, Mobile Billboards, Mobile Projection, Non-traditional Media
We were tapped by Obama for America to manage a multi-state out of home campaign that would help get voters to the polls where the competition was tough. At crunch time, Obama’s marketing team turned to the out of home palette — recognizing that outdoor...
by Matthew Noll | Sep 9, 2008 | Daily Updates, Featured, Guerrilla Marketing, Mobile Billboards, Non-traditional Media
It’s that time of year again, and students are heading back to school. Fresh-faced, bright-eyed and full of enthusiasm, they’re ready to dig into those textbooks, start those research papers, and pay rapt attention to a 2 hour lecture on the Loop...
by Matthew Noll | Jul 18, 2008 | Daily Updates, Event Marketing, Featured, Mobile Billboards, Mobile Projection, Non-traditional Media
And then park them directly in front of 160,000 screaming NASCAR fans! (just don’t try trading paint with Dale Earnhardt, Jr. anytime soon) To help promote their new NASCAR sponsorship Nationwide Insurance wanted to be in the pole position at Speed Street...
by Matthew Noll | Oct 11, 2007 | Daily Updates, Event Marketing, Featured, Guerrilla Marketing, Mobile Billboards, Non-traditional Media
Talk about IMPACT – Jonathan Vilma is big enough on the field, a 12 foot tall Vilma is almost scary. But, I probably would buy a cell phone if he told me to. 10 of these mobile billboards blanketed the NYC area as part of a NY Jets home game sponsorship program....
