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Our Recent Work: Creative and strategic out of home advertising campaigns
Posts Tagged ‘Chicago’
Amgen: BiTE “Engages” Attendees at ASCO 2019
The integrated Amgen campaign at 2019 ASCO used integrated media and experiential marketing to reach and educate event attendees Amgen and cancer research.
TravelSouthDakota.com: A Monumental Experiential Activation
It’s important for travel and tourism brands to communicate the benefits of their destination by providing consumers with a sensory experience or memorable moment. EMC, in partnership with MMGY, did exactly this by bringing the message of the TravelSouthDakota.com brand to a top-performing market, Chicago, Illinois.
Webtoon: Comic-Con Exhibit Reaches ‘Creators’ Where They Are
Webtoon is one of the most innovative, forward-thinking—dare we say “disruptive”—digital companies in entertainment, offering a platform as unique as each of its “Creators”. They capitalize on the popularity of this comic form with an app platform built to share user generated content and monetize popular contributors.
Farmer’s Market: Launching a new product, samples included!
When launching a new product, how would you get yourself out there? That is what Farmer’s Market asked EMC Events as they launched a new brand of pet food including cat food, dog food and pet protein bars and jerky.
CURE: From Targeting Trade Shows to General Markets
Trying to target a general market as well as trade show attendees can be tough. That’s why CURE, Pharmacy Times and their agency turned to EMC Outdoor for an OOH solution.
Things Remembered: Driving Holiday Retail Traffic with OOH
When Things Remembered was looking for a way to show off their re-branding and drive holiday traffic to their stores, they turned to out of home and EMC Outdoor. Being new to out of home, Things Remembered wanted to tap an experienced, reliable media partner that could deliver an OOH plan to help drive foot […]
Targeted Out of Home Use For Event Marketing Strategies
As Celgene and their agency prepared for one of the most important medical conferences of the year — the annual ASCO meeting— they looked to EMC Outdoor for an out of home media plan that would deliver a dominant presence during the Chicago event. Medical conferences, like other types of conventions and trade shows, provide […]
Peapod: Taking interactive out of home video on tour
On the heels of their OBIE award-winning out-of-home transit advertising, Peapod and their agency tapped EMC Outdoor to take the same concept on a 2013 summer mobile tour. The interactive mobile truck visited Washington DC, Baltimore, Philadelphia, New York City, Boston and Chicago. The bright green Peapod vehicle got a lot of attention as it […]
Mount Sinai Hospital: Using the full palette of out of home media
Out of home media excels at reaching an audience at multiple touchpoints during their daily life. With strategic media choices, advertisers can selectively target their audience and use multiple media formats to intercept them at various locations. That’s just what Mount Sinai Hospital did in Chicago to raise awareness about the strengths of their team […]
Northwestern Memorial Physicians Group: Reaching holiday shoppers
What can healthcare brands do for frantic holiday shoppers at crowded malls? Rejuvenate their stamina and holiday spirit with refreshing bottled H2O via branded segway teams. Our current campaign to roll out Northwestern Memorial Hospital’s new satellite locations throughout the greater Chicago area is designed to reach worn-out holiday shoppers with a great crossover message: […]
ComEd: Helping the community say “Thanks”
To help celebrate Hispanic Heritage month in Chicago, ComEd wanted to give something back to the local community. Their theme was “El Poder de Agradecer” or “The Power of Saying Thanks”. To reach Chicago’s Hispanic community ComEd decided to give consumers a voice and provide a way to say “thanks” to the people that had […]
Using Outdoor Advertising to own Michigan Avenue: Priceless
We were thrilled to be a part of the launch of MasterCard’s new “Priceless Chicago” program with this wrapped trolley. The complimentary trolley was part of the Magnificent Mile Shopping Festival, and transported shoppers down North Michigan Avenue in style. Consumers received a complimentary ticket for the trolley that included a guided tour of the […]
ComEd educates consumers about energy savings via segway advertising
In order to interact directly with consumers, ComEd took their outdoor advertising inside – specifically into major malls around the Chicago area. We used branded segways to help drive traffic to the ComEd booth in the mall where consumers could get valuable information about how to save on their energy bill. Segways are a natural […]
Communicate to your target demographic with outdoor advertising
Because of the place-based nature of most outdoor media, it excels at reaching specific demographic groups with targeted messaging. So if you wanted to reach the Hispanic community in Chicago for example, you could do that with a program of strategically placed OOH media. That’s just what ComEd is doing to promote the helpful […]
Using billboard advertising to Tweet about Greek yogurt.
At EMC we’re really excited to be part of the launch of an extensive new out of home advertising campaign by the popular greek yogurt – Chobani. Billboard advertising is a major component in their new nationwide campaign, and the outdoor portion covers over 15 markets from New York, to Miami, Chicago, Los Angeles, Seattle […]
Grocery Store Ads: Reaching your target audience
Out of home media excels at highly targeted placement — in other words putting your advertising exactly where your desired audience will see it. In order to reach women in the Chicago area, and inform them about their new women’s health center, the Norwegian American Hospital turned to a variety of interior and exterior […]
Boost Mobile eats up Chicago!
One great way to reach audiences at large events is with mobile out of home media – and that’s just what Boost Mobile did at two major events in downtown Chicago this summer, using these cool looking bike taxis. The first event was the famous “Taste of Chicago” festival — the world’s largest food […]
Looking for some reading material?
After your flight has been delayed for the third time, everyone is looking for something to read, so it’s nice to see publishers taking advantage of this natural out of home market. We loved this creative, but couldn’t decide whether it was an homage to “The Incredible Shrinking Man” or “The Amazing Colossal Woman”.