by Luke Woods | Jun 14, 2019 | Event Marketing, Experiential Marketing, Featured, Trade Show
Trade shows offer valuable opportunity for pharmaceutical brands to reach targeted audiences in specific ways, and often that means thinking beyond the booth. While exhibit booths and distributed collateral ensure share-of-voice beside competitors, it’s also important...
by Luke Woods | Jul 10, 2018 | Daily Updates, Event Marketing, Featured
It’s important for travel and tourism brands to communicate the value of their destination to consumers. The goal is for audiences to catch a glimpse at a travel destination without actually going there. Providing them with a sensory experience or memorable moment can...
by Luke Woods | Jul 5, 2018 | Daily Updates, Exhibit Booth, Featured, Trade Show
Webtoon is one of the most innovative, forward-thinking—dare we say “disruptive”—digital companies in entertainment, offering a platform as unique as each of its “Creators”. Webtoons are a type of digital comic that are growing in popularity due to their unique...
by Caitlin Campbell | Feb 21, 2017 | Daily Updates, Event Marketing, Featured, Non-traditional Media, Street Teams
Launching a new product is a challenging endeavor. Getting consumers to change their routine and try something new is often an uphill battle. This is even more the case with people and their pet food. Pet owners are keyed in to the health and happiness of their furry...
by Caitlin Campbell | Feb 17, 2017 | Billboard Advertising, Daily Updates, Event Marketing, Featured
Trying to target a general market as well as trade show attendees can be tough. That’s why CURE, Pharmacy Times and their agency turned to EMC Outdoor for an OOH solution. CURE came to EMC for help with targeting a trade show in Chicago. The medical publication...
