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Our Recent Work: Creative and strategic out of home advertising campaigns

Posts Tagged ‘Digital Billboards’
Mexico Tourism: OOH Brings Adventure to the Adventurous
Mexico Tourism: OOH Brings Adventure to the Adventurous

Travel and tourism brands are competing for consumers’ attention in one of the most challenging industries. Out of Home is an advertising format unique for its ability to serve large scale brand awareness and consideration for destination brands, and it can target audiences in key feeder cities.

Earth Fare: Targeting Stores Across the Country
Earth Fare: Targeting Stores Across the Country

Trying to target several store openings across multiple markets around the country can prove to be difficult for some advertisers.
That’s why Earth Fare and their agency turned to EMC for an OOH solution that could find the best solutions to target a 3-5 mile radius around each opening store within a market.

CURE: From Targeting Trade Shows to General Markets
CURE: From Targeting Trade Shows to General Markets

Trying to target a general market as well as trade show attendees can be tough. That’s why CURE, Pharmacy Times and their agency turned to EMC Outdoor for an OOH solution.

TIDAL and The Beatles Launch on OOH Digital Here, There and Everywhere
TIDAL and The Beatles Launch on OOH Digital Here, There and Everywhere

When international high fidelity music streaming service, TIDAL, needed Help! launching a multi-national buy in a matter of weeks with a top-secret creative, they turned to EMC Outdoor for a plan of action. Reaching out to EMC in early November, TIDAL wanted to have the creative launch in multiple markets on Christmas Eve. The clandestine […]

SoFi: Reaching your target demographics with Out of Home
SoFi: Reaching your target demographics with Out of Home

When you need to reach a very specific target demographic, and you need to do it in multiple markets across the U.S., and you need to have the campaign up and running in about 3 weeks, what do you have?  A perfect recipe for out of home advertising and a great reason to work with […]

Mustaches on 350 OOH faces, in 23 markets, in 16 Days. Yep, it happened!
Mustaches on 350 OOH faces, in 23 markets, in 16 Days.  Yep, it happened!

Sometimes clients need to do things like target 20+ markets using out of home media with just over three weeks to plan and execute the whole program.  No problem…we’re always here to help. When peer-to-peer rideshare company Lyft and their agency needed to quickly promote their 2-week free ride event—“Lyftapalooza”— they turned to the out […]

City College of San Francisco: OOH helps boost enrollment 34%
City College of San Francisco: OOH helps boost enrollment 34%

City College of San Francisco knows the value of a good integrated advertising campaign. As the college was placed in limbo while waiting for accreditation technicalities to go through, the San Francisco learning institution found that its enrollment was plummeting. In a bold move, the college decided to make a critical investment in advertising to […]

Atlanta Botanical Gardens: Seasonal ads with digital OOH
Atlanta Botanical Gardens: Seasonal ads with digital OOH

If you want to make a big impression in a market, outdoor advertising is a powerful tool.  But just like its actual geography, each market has its own particular out of home landscape to navigate.  A critical part of media buying is searching that local landscape to find the OOH gems that will maximize target […]

Lane Bryant: Using digital out of home to make an entrance
Lane Bryant: Using digital out of home to make an entrance

Opening a new retail location is a big deal.  When that location is your new Manhattan flagship it’s a really big deal. So, when Lane Bryant and their agency wanted to announce the grand opening of their new store in a spectacular way, they turned to digital outdoor advertising for its ability to make the […]

Fruition Partners: Reaching event attendees with outdoor advertising
Fruition Partners: Reaching event attendees with outdoor advertising

Out of home media is ideal to reach event attendees with the proximity of traditional media to convention centers and hotels.  With the addition of digital media – like this digital billboard – it also provides advertisers with the flexibility to use multiple creative executions, and deliver several messages. That’s just what Fruition Partners did […]

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