by Matthew Noll | Dec 3, 2009 | Billboard Advertising, Daily Updates, Featured, Traditional Media
When the Pennsylvania WIC (Women, Infants & Children) program wanted to reach their target audience in lower income areas across the entire state to promote healthier dietary choices and greater partnership, they tapped Douglas Gould & Company, a NY-based...
by Matthew Noll | Jun 23, 2009 | Billboard Advertising, Daily Updates, Featured, Mobile Billboards, Non-traditional Media, Traditional Media
When Tampico beverages wanted to make a big splash, and increase their presence in the Las Vegas market they made sure to include outdoor advertising as a key part of their integrated campaign. The overall strategy, designed to reach Hispanic Moms, included out of...
by Matthew Noll | Jan 19, 2009 | Billboard Advertising, Daily Updates, Featured, Traditional Media, Transit Shelters
We sincerely apologize for getting the Subway “five-dollar-foot-long” song stuck in everyone’s head (you have to admit – it’s a really catchy jingle) but we couldn’t pass up the opportunity to write about this outdoor advertising...
by Matthew Noll | Aug 1, 2008 | Billboard Advertising, Bus Advertising, Commuter Rail & Subway, Daily Updates, Featured, Traditional Media
When the super-high-tech internet security company Trend Micro, wanted to announce their new personal internet security product to the Atlanta audience their agency Philip Johnson Associates turned to the low-tech power of out of home advertising to dominate the...