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Our Recent Work: Creative and strategic out of home advertising campaigns

Rally Health and Kevin Hart use Out of Home to drive Event Attendance in NYC
Rally Health and Kevin Hart use Out of Home to drive Event Attendance in NYC

EMC Outdoor worked with Rally Health to help drive attendance for their New York City Healthfest using Out of Home Media.

Legacy Campaign: Lacoste – US Open 2005
Legacy Campaign: Lacoste - US Open 2005

Way back in 2005 (2 years before the iPhone came out) we ran this campaign in NYC for Lacoste. Their goal was to target the crowds attending the U.S. Open. We worked with Lacoste and their French agency to build a plan that covered the island of Manhattan via the bridges and tunnels, as well as interior roadways in key targeted neighborhoods.

Better Medicare Alliance: Covering DC from the Underground and Up
Better Medicare Alliance: Covering DC from the Underground and Up

With today’s political climate, advertisers are more keen than ever to get their messaging to their target audience in the most direct ways possible, especially in a market like Washington, D.C. A combination of specifically-targeted out of home media and an on the ground campaign with brand ambassadors and branded materials, can help take your […]

Wegmans: Do what you love, love what you do!
Wegmans: Do what you love, love what you do!

Wegmans and their agency teamed up with EMC Outdoor to reach pockets of neighborhoods in Medford, MA for a recruitment campaign. Based on the location of the Wegmans, EMC Outdoor examined reaching the local audience within a 15 to 20 mile radius of the opening store.

NerdWallet: Going Underground to Breakout in the Tech World
NerdWallet: Going Underground to Breakout in the Tech World

With industry giants like Facebook, Apple and Google dominating ad spaces large and small across San Francisco, how does a startup stick out and make an impression? Answer: by exclusively taking over of one of BART’s busiest stations located between the Financial District and SoMa, of course!

Boost Mobile: Bringing Smoothie Fun to the Masses!
Boost Mobile: Bringing Smoothie Fun to the Masses!

Trying to directly target your audience, while providing them a unique and memorable memory, allows a brand to get creative with how they approach the campaign. That’s why Boost Mobile turned to EMC Events for an experiential program that would allow direct access into markets where the target audience resided, and reach out to them […]

Earth Fare: Targeting Stores Across the Country
Earth Fare: Targeting Stores Across the Country

Trying to target several store openings across multiple markets around the country can prove to be difficult for some advertisers.
That’s why Earth Fare and their agency turned to EMC for an OOH solution that could find the best solutions to target a 3-5 mile radius around each opening store within a market.

Sprint: Reaching Super Bowl fans in Houston with Experiential Marketing
Sprint: Reaching Super Bowl fans in Houston with Experiential Marketing

We had a great time in Houston helping Sprint reach NFL fans at the Super Bowl! See how our Segway team managed to reach fans on the streets, and engage with them as they moved around the many themed events.

Farmer’s Market: Launching a new product, samples included!
Farmer's Market: Launching a new product, samples included!

When launching a new product, how would you get yourself out there? That is what Farmer’s Market asked EMC Events as they launched a new brand of pet food including cat food, dog food and pet protein bars and jerky.

CURE: From Targeting Trade Shows to General Markets
CURE: From Targeting Trade Shows to General Markets

Trying to target a general market as well as trade show attendees can be tough. That’s why CURE, Pharmacy Times and their agency turned to EMC Outdoor for an OOH solution.

ACAAI: Taking sponsorship visibility to new heights across San Francisco
ACAAI: Taking sponsorship visibility to new heights across San Francisco

The American College of Allergy, Asthma and Immunology tapped EMC Events to plan and execute city specific outdoor and indoor promotional sponsorship opportunities. Our Trade Show Marketing team worked closely with the organization and the exhibiting advertiser TEVA to plan and execute a package of outdoor and indoor media that would reach event attendees at multiple […]

ADOBE: Reaching Dreamforce Attendees
ADOBE: Reaching Dreamforce Attendees

Everyone that knows about Dreamforce wants to attend Dreamforce, and 2016 was no exception with over 170,000 attendees descending on San Francisco. Adobe wanted to make waves at this huge event and create not only awareness, but excitement about their product, Adobe Sign. Adobe was hosting a lounge for attendees that featured free massages and […]

Legacy Campaign: Nortel, “What Do You Want the Internet to Be?”, 2001
Legacy Campaign: Nortel, "What Do You Want the Internet to Be?", 2001

As we’ve been going through our 25th year in out of home, we’ve been taking a look back at some of the campaigns that helped shape our agency. This is not only helped shape our agency, but maybe helped shape the internet. Using out of home media to reach trade show and convention attendees is […]

Steelhouse Media: Reaching Cannes Lions 2016 Attendees with Out of Home
Steelhouse Media: Reaching Cannes Lions 2016 Attendees with Out of Home

Trying to target an international event overseas is difficult, especially when dealing with international media and currency. That’s why Steelhouse Media and their agency turned to EMC Outdoor for an Out of Home solution that could help them effectively target attendees at Cannes Lions 2016. Looking for large, impactful media, EMC put together a plan […]

ShopRite/PriceRite: Regional Out of Home Drives Awareness
ShopRite/PriceRite: Regional Out of Home Drives Awareness

Trying to target specific demographics across multiple markets up and down the East Coast can be a complex and time consuming task. That’s why ShopRite, PriceRite and their agency turned to EMC for an OOH solution that would target specific stores and competitors up and down the East Coast. This campaign reached targeted stores between […]

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