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Our Recent Work: Creative and strategic out of home advertising campaigns

Wegmans: Do what you love, love what you do!
Wegmans: Do what you love, love what you do!

Wegmans and their agency teamed up with EMC Outdoor to reach pockets of neighborhoods in Medford, MA for a recruitment campaign. Based on the location of the Wegmans, EMC Outdoor examined reaching the local audience within a 15 to 20 mile radius of the opening store.

NerdWallet: Going Underground to Breakout in the Tech World
NerdWallet: Going Underground to Breakout in the Tech World

With industry giants like Facebook, Apple and Google dominating ad spaces large and small across San Francisco, how does a startup stick out and make an impression? Answer: by exclusively taking over of one of BART’s busiest stations located between the Financial District and SoMa, of course!

Boost Mobile: Bringing Smoothie Fun to the Masses!
Boost Mobile: Bringing Smoothie Fun to the Masses!

Trying to directly target your audience, while providing them a unique and memorable memory, allows a brand to get creative with how they approach the campaign. That’s why Boost Mobile turned to EMC Events for an experiential program that would allow direct access into markets where the target audience resided, and reach out to them […]

Earth Fare: Targeting Stores Across the Country
Earth Fare: Targeting Stores Across the Country

Trying to target several store openings across multiple markets around the country can prove to be difficult for some advertisers.
That’s why Earth Fare and their agency turned to EMC for an OOH solution that could find the best solutions to target a 3-5 mile radius around each opening store within a market.

Sprint: Reaching Super Bowl fans in Houston with Experiential Marketing
Sprint: Reaching Super Bowl fans in Houston with Experiential Marketing

We had a great time in Houston helping Sprint reach NFL fans at the Super Bowl! See how our Segway team managed to reach fans on the streets, and engage with them as they moved around the many themed events.

Farmer’s Market: Launching a new product, samples included!
Farmer's Market: Launching a new product, samples included!

When launching a new product, how would you get yourself out there? That is what Farmer’s Market asked EMC Events as they launched a new brand of pet food including cat food, dog food and pet protein bars and jerky.

CURE: From Targeting Trade Shows to General Markets
CURE: From Targeting Trade Shows to General Markets

Trying to target a general market as well as trade show attendees can be tough. That’s why CURE, Pharmacy Times and their agency turned to EMC Outdoor for an OOH solution.

ACAAI: Taking sponsorship visibility to new heights across San Francisco
ACAAI: Taking sponsorship visibility to new heights across San Francisco

The American College of Allergy, Asthma and Immunology tapped EMC Events to plan and execute city specific outdoor and indoor promotional sponsorship opportunities. Our Trade Show Marketing team worked closely with the organization and the exhibiting advertiser TEVA to plan and execute a package of outdoor and indoor media that would reach event attendees at multiple […]

ADOBE: Reaching Dreamforce Attendees
ADOBE: Reaching Dreamforce Attendees

Everyone that knows about Dreamforce wants to attend Dreamforce, and 2016 was no exception with over 170,000 attendees descending on San Francisco. Adobe wanted to make waves at this huge event and create not only awareness, but excitement about their product, Adobe Sign. Adobe was hosting a lounge for attendees that featured free massages and […]

Legacy Campaign: Nortel, “What Do You Want the Internet to Be?”, 2001
Legacy Campaign: Nortel, "What Do You Want the Internet to Be?", 2001

As we’ve been going through our 25th year in out of home, we’ve been taking a look back at some of the campaigns that helped shape our agency. This is not only helped shape our agency, but maybe helped shape the internet. Using out of home media to reach trade show and convention attendees is […]

Steelhouse Media: Reaching Cannes Lions 2016 Attendees with Out of Home
Steelhouse Media: Reaching Cannes Lions 2016 Attendees with Out of Home

Trying to target an international event overseas is difficult, especially when dealing with international media and currency. That’s why Steelhouse Media and their agency turned to EMC Outdoor for an Out of Home solution that could help them effectively target attendees at Cannes Lions 2016. Looking for large, impactful media, EMC put together a plan […]

ShopRite/PriceRite: Regional Out of Home Drives Awareness
ShopRite/PriceRite: Regional Out of Home Drives Awareness

Trying to target specific demographics across multiple markets up and down the East Coast can be a complex and time consuming task. That’s why ShopRite, PriceRite and their agency turned to EMC for an OOH solution that would target specific stores and competitors up and down the East Coast. This campaign reached targeted stores between […]

Cuba Auténtica: Reaching European travelers with out of home
Cuba Auténtica: Reaching European travelers with out of home

When trying to reach an audience from across the globe, it can be difficult enough to coordinate just the media, not to mention the production, finances and language, when finding and purchasing Out of Home media. That’s why Cuba Auténtica and their agency turned to EMC for an OOH solution that would provide a comprehensive […]

Everest College: Reaching Potential Students with Out of Home Media
Everest College: Reaching Potential Students with Out of Home Media

Trying to target specific demographics across multiple diverse markets around the country can be a time consuming task. That’s why Everest University and their agency turned to EMC for an OOH solution to target these specific groups within each market. This campaign reached targeted campuses across the country, using a variety of OOH media, tailored […]

Legacy Campaign: Nationwide, “Life Comes At You Fast”, 2004
Legacy Campaign: Nationwide, "Life Comes At You Fast", 2004

As we enter our 25th year in out of home, we thought it would be fun to take a look back at some of the campaigns that helped shape our agency. This is the first installment in a series of legacy campaigns that we will be sharing throughout the year to celebrate #EMC25years. In July […]

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