Because of the place-based nature of most outdoor media, it excels at reaching specific demographic groups with targeted messaging. So if you wanted to reach the Hispanic community in Chicago for example, you could do that with a program of strategically placed OOH media.
That’s just what ComEd is doing to promote [...]
There’s an old saying in outdoor advertising that “seven words is one too many”. It’s a way of conveying that simplicity and laser-focused design is one of the key elements to a successful outdoor advertising campaign. The best out-of-home makes the most of that idea by making its simplicity its strength.
When Riverbed Technology wanted to reach business decision makers in key markets across the US and overseas, they and their agency turned to EMC Outdoor for a way to target these hard to reach individuals. The solution was a program of spectacular and dominating airport advertising campaigns.
Airport advertising is one [...]
So you really want to engage with consumers? Why not play some video games together?
That’s just what Metro PCS is doing in Atlanta. They’re using a digital display vehicle as both a branding tool, and a way to interact with customers in a fun and [...]
Summer’s finally over and all over the country students are heading back to school.
According to the OAAA “Almost 20 million of those students will be heading to the nation’s 4,409 colleges and universities in the fall — over 5 million more than 20 years ago.”
With the growth [...]
QR Codes – they’re popping up all over the OOH landscape, and with good reason – they’re a great way for advertisers to create a connection with consumers, and deliver additional information.
But what are they? A QR Code is a special type of bar code that can be [...]
Want to engage local consumers in a fun and exciting way, get some great branding & PR buzz, and give something back to the local communities at the same time?
That’s just what Stevi B’s did with their recent billboard campaign in the Atlanta [...]
When Boehringer Ingelheim was preparing to attend one of the most important medical conferences on their calendar — the annual ADA meeting in San Diego— they turned to EMC for a package of outdoor advertising that would reach attendees during their entire stay at the show.
Every year thousands of attendees flood [...]
When the Hawaiian craft beer Kona Brewing wanted to raise awareness of their Longboard Island Lager on the mainland they turned to EMC for some creative media. Our solution for reaching summer beach crowds in California was a wall of Branded Surfboards, and an interactive Street Team that would [...]
While do work all over the country, it’s always exciting to do something in our hometown of Philadelphia- especially when the media is something fun like scooters.
Scooter advertising is a great way to create buzz around events [...]
Check out some video from our recent activation in Times Square for Travelzoo.
Everybody loves free coffee and snacks!
We had a great time in Times Square yesterday helping TRAVELZOO celebrate ringing the NASDAQ bell. The team was handing out coffee, animal crackers, t-shirts.
They were also equipped with iPads to sign people up on the spot for the “Travelzoo Top [...]
