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Our Recent Work: Creative and strategic out of home advertising campaigns

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UrbanStems – Planting the Seed with Transit Media
UrbanStems - Planting the Seed with Transit Media

  What would make a perfect day for you? An easy work day? Dinner ready when you get home? A compliment on that flashy outfit you spontaneously picked up? How about a bouquet of daisies delivered right to your office? Well, UrbanStems, a flower delivery service, looks to help consumers share their immediate appreciation for […]

Seattle Union Gospel Mission: Out of Home Helps Raise Awareness for Homelessness
Seattle Union Gospel Mission: Out of Home Helps Raise Awareness for Homelessness

EMC Events partnered with The Thomas Collective, the Seattle Union Gospel Mission and world-renowned photographer Lee Jeffries to create a massive outdoor art exhibit featuring the faces of Seattle’s homeless men, women and children.

Legacy Campaign: Lacoste – US Open 2005
Legacy Campaign: Lacoste - US Open 2005

Way back in 2005 (2 years before the iPhone came out) we ran this campaign in NYC for Lacoste. Their goal was to target the crowds attending the U.S. Open. We worked with Lacoste and their French agency to build a plan that covered the island of Manhattan via the bridges and tunnels, as well as interior roadways in key targeted neighborhoods.

Better Medicare Alliance: Covering DC from the Underground and Up
Better Medicare Alliance: Covering DC from the Underground and Up

With today’s political climate, advertisers are more keen than ever to get their messaging to their target audience in the most direct ways possible, especially in a market like Washington, D.C. A combination of specifically-targeted out of home media and an on the ground campaign with brand ambassadors and branded materials, can help take your […]

Earth Fare: Targeting Stores Across the Country
Earth Fare: Targeting Stores Across the Country

Trying to target several store openings across multiple markets around the country can prove to be difficult for some advertisers.
That’s why Earth Fare and their agency turned to EMC for an OOH solution that could find the best solutions to target a 3-5 mile radius around each opening store within a market.

Sprint: Reaching Super Bowl fans in Houston with Experiential Marketing
Sprint: Reaching Super Bowl fans in Houston with Experiential Marketing

We had a great time in Houston helping Sprint reach NFL fans at the Super Bowl! See how our Segway team managed to reach fans on the streets, and engage with them as they moved around the many themed events.

Farmer’s Market: Launching a new product, samples included!
Farmer's Market: Launching a new product, samples included!

When launching a new product, how would you get yourself out there? That is what Farmer’s Market asked EMC Events as they launched a new brand of pet food including cat food, dog food and pet protein bars and jerky.

CURE: From Targeting Trade Shows to General Markets
CURE: From Targeting Trade Shows to General Markets

Trying to target a general market as well as trade show attendees can be tough. That’s why CURE, Pharmacy Times and their agency turned to EMC Outdoor for an OOH solution.

ACAAI: Taking sponsorship visibility to new heights across San Francisco
ACAAI: Taking sponsorship visibility to new heights across San Francisco

The American College of Allergy, Asthma and Immunology tapped EMC Events to plan and execute city specific outdoor and indoor promotional sponsorship opportunities. Our Trade Show Marketing team worked closely with the organization and the exhibiting advertiser TEVA to plan and execute a package of outdoor and indoor media that would reach event attendees at multiple […]

ADOBE: Reaching Dreamforce Attendees
ADOBE: Reaching Dreamforce Attendees

Everyone that knows about Dreamforce wants to attend Dreamforce, and 2016 was no exception with over 170,000 attendees descending on San Francisco. Adobe wanted to make waves at this huge event and create not only awareness, but excitement about their product, Adobe Sign. Adobe was hosting a lounge for attendees that featured free massages and […]

ShopRite/PriceRite: Regional Out of Home Drives Awareness
ShopRite/PriceRite: Regional Out of Home Drives Awareness

Trying to target specific demographics across multiple markets up and down the East Coast can be a complex and time consuming task. That’s why ShopRite, PriceRite and their agency turned to EMC for an OOH solution that would target specific stores and competitors up and down the East Coast. This campaign reached targeted stores between […]

Everest College: Reaching Potential Students with Out of Home Media
Everest College: Reaching Potential Students with Out of Home Media

Trying to target specific demographics across multiple diverse markets around the country can be a time consuming task. That’s why Everest University and their agency turned to EMC for an OOH solution to target these specific groups within each market. This campaign reached targeted campuses across the country, using a variety of OOH media, tailored […]

Legacy Campaign: Nationwide, “Life Comes At You Fast”, 2004
Legacy Campaign: Nationwide, "Life Comes At You Fast", 2004

As we enter our 25th year in out of home, we thought it would be fun to take a look back at some of the campaigns that helped shape our agency. This is the first installment in a series of legacy campaigns that we will be sharing throughout the year to celebrate #EMC25years. In July […]

TIDAL and The Beatles Launch on OOH Digital Here, There and Everywhere
TIDAL and The Beatles Launch on OOH Digital Here, There and Everywhere

When international high fidelity music streaming service, TIDAL, needed Help! launching a multi-national buy in a matter of weeks with a top-secret creative, they turned to EMC Outdoor for a plan of action. Reaching out to EMC in early November, TIDAL wanted to have the creative launch in multiple markets on Christmas Eve. The clandestine […]

Things Remembered: Driving Holiday Retail Traffic with OOH
Things Remembered: Driving Holiday Retail Traffic with OOH

When Things Remembered was looking for a way to show off their re-branding and drive holiday traffic to their stores, they turned to out of home and EMC Outdoor. Being new to out of home, Things Remembered wanted to tap an experienced, reliable media partner that could deliver an OOH plan to help drive foot […]

T-Mobile: Experiential Marketing Can #BeMagenta
T-Mobile: Experiential Marketing Can #BeMagenta

When T-Mobile and their agency were looking for a fun way to target potential employees for a recruitment campaign in Seattle WA, they turned to our experiential division at EMC Events. T-Mobile was counting on our team’s years of knowledge about street-level executions to create a fun and energetic experiential plan that reflected the T-Mobile […]

Mexico Tourism makes a big play at the Super Bowl with Out of Home
Mexico Tourism makes a big play at the Super Bowl with Out of Home

We were thrilled to secure an officially approved NFL sponsorship on behalf of our client for Mexico Tourism at the Super Bowl this February. While both teams were focused on moving the ball downfield, we were moving attendees from popular areas / events to the stadium and back via these fully wrapped shuttle buses that […]

Delta Skymiles Card: Reaching Holiday Shoppers with Experiential Marketing
Delta Skymiles Card:  Reaching Holiday Shoppers with Experiential Marketing

In order to target holiday shoppers and Delta Sky Miles cardholders in the Minneapolis market, Delta created a pop-up gift wrapping station at the mall for Black Friday, and all of the weekends between Thanksgiving and Christmas. The wrapping station created a branded experiential environment within the mall, including branded back drop, branded table cloths, […]

Sound Credit Union: Using Out-of-Home to make a personal connection
Sound Credit Union: Using Out-of-Home to make a personal connection

Sound Credit Union wanted to step beyond traditional branding, make a personal connection with consumers, and emphasize their position as a community bank with deep roots in the Seattle area. To achieve this, a team of brand ambassadors has been strategically working key summer events and popular recreational areas to connect with people on the […]

Targeted Out of Home Use For Event Marketing Strategies
Targeted Out of Home Use For Event Marketing Strategies

As Celgene and their agency prepared for one of the most important medical conferences of the year — the annual ASCO meeting— they looked to EMC Outdoor for an out of home media plan that would deliver a dominant presence during the Chicago event.  Medical conferences, like other types of conventions and trade shows, provide […]

Mustaches on 350 OOH faces, in 23 markets, in 16 Days. Yep, it happened!
Mustaches on 350 OOH faces, in 23 markets, in 16 Days.  Yep, it happened!

Sometimes clients need to do things like target 20+ markets using out of home media with just over three weeks to plan and execute the whole program.  No problem…we’re always here to help. When peer-to-peer rideshare company Lyft and their agency needed to quickly promote their 2-week free ride event—“Lyftapalooza”— they turned to the out […]

Corner Bakery gets local with mobile billboard advertising
Corner Bakery gets local with mobile billboard advertising

When restaurant chain Corner Bakery wanted to increase awareness across the Los Angeles market while driving traffic away from their competition, they turned to EMC Outdoor for a campaign of mobile billboard advertising that would provide high visibility, as well as geographic flexibility.  One of the most powerful aspects of mobile billboard advertising is that […]

Hush Puppies: Contextually relevant out of home for sore feet
Hush Puppies: Contextually relevant out of home for sore feet

One of out of home advertising’s great strengths has always been its ability to be highly contextually relevant, (or in English – its ability to deliver an advertising message to consumers when and where they may actually need the product). Out of home really began to hit its stride with the development of interstate highways […]

City College of San Francisco: OOH helps boost enrollment 34%
City College of San Francisco: OOH helps boost enrollment 34%

City College of San Francisco knows the value of a good integrated advertising campaign. As the college was placed in limbo while waiting for accreditation technicalities to go through, the San Francisco learning institution found that its enrollment was plummeting. In a bold move, the college decided to make a critical investment in advertising to […]

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