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Our Recent Work: Creative and strategic out of home advertising campaigns

Commuter Rail & Subway
Mexico Tourism: OOH Brings Adventure to the Adventurous
Mexico Tourism: OOH Brings Adventure to the Adventurous

Travel and tourism brands are competing for consumers’ attention in one of the most challenging industries. Out of Home is an advertising format unique for its ability to serve large scale brand awareness and consideration for destination brands, and it can target audiences in key feeder cities.

Better Medicare Alliance: Covering DC from the Underground and Up
Better Medicare Alliance: Covering DC from the Underground and Up

With today’s political climate, advertisers are more keen than ever to get their messaging to their target audience in the most direct ways possible, especially in a market like Washington, D.C. A combination of specifically-targeted out of home media and an on the ground campaign with brand ambassadors and branded materials, can help take your […]

Wegmans: Do what you love, love what you do!
Wegmans: Do what you love, love what you do!

Wegmans and their agency teamed up with EMC Outdoor to reach pockets of neighborhoods in Medford, MA for a recruitment campaign. Based on the location of the Wegmans, EMC Outdoor examined reaching the local audience within a 15 to 20 mile radius of the opening store.

NerdWallet: Going Underground to Breakout in the Tech World
NerdWallet: Going Underground to Breakout in the Tech World

With industry giants like Facebook, Apple and Google dominating ad spaces large and small across San Francisco, how does a startup stick out and make an impression? Answer: by exclusively taking over of one of BART’s busiest stations located between the Financial District and SoMa, of course!

Everest College: Reaching Potential Students with Out of Home Media
Everest College: Reaching Potential Students with Out of Home Media

Trying to target specific demographics across multiple diverse markets around the country can be a time consuming task. That’s why Everest University and their agency turned to EMC for an OOH solution to target these specific groups within each market. This campaign reached targeted campuses across the country, using a variety of OOH media, tailored […]

SoFi: Reaching your target demographics with Out of Home
SoFi: Reaching your target demographics with Out of Home

When you need to reach a very specific target demographic, and you need to do it in multiple markets across the U.S., and you need to have the campaign up and running in about 3 weeks, what do you have?  A perfect recipe for out of home advertising and a great reason to work with […]

Nova Scotia Uses outdoor advertising to promote tourism
Nova Scotia Uses outdoor advertising to promote tourism

When the tourism board for Nova Scotia wanted to target residents in one of their key departure points—Boston—they turned to outdoor advertising for its ability to reach an audience at numerous touch points across the market.   By placing the campaign in winter, Nova Scotia was able to appeal to cold Bostonians and reach them […]

Mount Sinai Hospital: Using the full palette of out of home media
Mount Sinai Hospital: Using the full palette of out of home media

Out of home media excels at reaching an audience at multiple touchpoints during their daily life.  With strategic media choices, advertisers can selectively target their audience and use multiple media formats to intercept them at various locations. That’s just what Mount Sinai Hospital did in Chicago to raise awareness about the strengths of their team […]

Luckily for TiVo out of home advertising can’t be TiVo’d!
Luckily for TiVo out of home advertising can't be TiVo'd!

When TiVo wanted to announce all the new features of their service, the brand and their agency turned to EMC for an OOH campaign that would cover San Francisco. The result was a multi-media campaign designed to reach their audience at multiple key points throughout the market. Bulletins — both static and digital — and wallscapes were […]

Great Creative & Outdoor Advertising: the perfect partnership
Great Creative & Outdoor Advertising: the perfect partnership

There’s an old saying in outdoor advertising that “seven words is one too many”.  It’s a way of conveying that simplicity and laser-focused design is one of the key elements to a successful outdoor advertising campaign.  The best out of home makes the most of that idea by making its simplicity its strength. Quill’s “Office” […]

Dominating your event with out of home!
Dominating your event with out of home!

When Roche wanted to make sure they had a big presence at the ACR convention in Philadelphia they turned to EMC for the full palette of outdoor media to dominate the event, and reach attendees at multiple locations during their stay. Airport Dioramas and Branded Luggage Carts reached attendees as they were arriving into the […]

Boost Mobile sends a message with no roaming charges!

When Boost Mobile needed to amplify their presence in key markets throughout the U.S. they turned to EMC to tap into the power of outdoor. Boost’s target area was over 20 markets, as diverse as Flint MI, Boston MA, Nashville TN and Miami FL — each bringing its own unique set of challenges while providing […]

Digital billboards take over Atlanta!

When the super-high-tech internet security company Trend Micro, wanted to announce their new personal internet security product to the Atlanta audience their agency Philip Johnson Associates turned to the low-tech power of out of home advertising to dominate the market, and EMC for it’s outdoor expertise. The lynch pin of the campaign was a market […]

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