Currently viewing the tag: "Hispanic"
Because of the place-based nature of most outdoor media, it excels at reaching specific demographic groups with targeted messaging. So if you wanted to reach the Hispanic community in Chicago for example, you could do that with a program of strategically placed OOH media.
That’s just what ComEd is doing to promote [...]
When Tampico beverages wanted to make a big splash, and increase their presence in theLas Vegasmarket they made sure to include outdoor advertising as a key part of their integrated campaign.
The overall strategy, designed to reach Hispanic Moms, included OOH, radio, print, and in-store events at the neighborhood grocery stores. The results speak for [...]
The Scott Scooter “Dichomania” Tour is making it’s way across the country this summer as part of Scott’s efforts to reach out to the Hispanic community by compiling the world’s first “Dichonario”.
In case you were wondering “dichos” are Spanish proverbs, the linguistic cousins of English sayings like “a rolling stone gathers [...]
