by Matthew Noll | Dec 12, 2012 | Event Marketing, Featured, Guerrilla Marketing, Non-traditional Media, Wrapped Vehicles
To help celebrate Hispanic Heritage month in Chicago, ComEd wanted to give something back to the local community. Their theme was “El Poder de Agradecer” or “The Power of Saying Thanks”. To reach Chicago’s Hispanic community ComEd decided to give consumers a voice and...
by Matthew Noll | Jan 23, 2012 | Billboard Advertising, Daily Updates, Featured, Traditional Media
Because of the place-based nature of most outdoor media, it excels at reaching specific demographic groups with targeted messaging. So if you wanted to reach the Hispanic community in Chicago for example, you could do that with a program of strategically placed OOH...
by Matthew Noll | Jun 23, 2009 | Billboard Advertising, Daily Updates, Featured, Mobile Billboards, Non-traditional Media, Traditional Media
When Tampico beverages wanted to make a big splash, and increase their presence in the Las Vegas market they made sure to include outdoor advertising as a key part of their integrated campaign. The overall strategy, designed to reach Hispanic Moms, included out of...
by Matthew Noll | May 7, 2008 | Daily Updates, Featured, Guerrilla Marketing, Non-traditional Media, Scooter Advertising
The Scott Scooter “Dichomania” Tour is making it’s way across the country this summer as part of Scott’s efforts to reach out to the Hispanic community by compiling the world’s first “Dichonario”. In case you were wondering...