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Outdoor Advertising is a natural fit for your next event: When Boehringer Ingelheim was preparing to attend one of the most important medical conferences on their calendar — the annual ADA meeting in San Diego — they turned to EMC for a package of outdoor advertising that would reach attendees during their entire stay at the show. From the airport, to the areas around the San Diego Convention Center, to the restaurants and shopping of the Gaslamp District. EMC put together a multi-media program of innovative OOH that covered them all. The full pallette of event marketing media: Boehringer Ingelheim used a wide variety of highly targeted event media to reach the event attendees at different points throughout the city. Airport dioramas greeted attendees as the arrived. A fleet of mobile media — including segways, scooters, wrapped vehicles, bike taxis, a mobile video display, and even a 100' high branded sail — created a dominating presence around the city. In the evenings a mobile projection lit up the San Diego skyline while attendees were out enjoying the town. Cover all the details with one phone call: How do you orchestrate 8 unique types of media, with multiple creatives, and print production, while coordinating the deployment, scheduling and routing of dozens of drivers and brand ambassadors, for a campaign that has a critical 4 day window of oppurtunity? Contact us to find out how you can do it with one easy phone call. Back to Case Studies. |
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