A national billboard program helped build this family business into a national brand.

When faced with the daunting task of executing a national billboard program as part of a major branding campaign Chobani and their agencies turned to the OOH experts at EMC Outdoor to handle the task of managing all the details.

The billboard campaign was a major component in their new national branding campaign, and included 17 markets in 11 states, and a total of over 60 separate locations.

STRATEGY: An emphasis was placed on premiere locations in each of the markets, and the billboards and walls were all carefully selected to provide maximum impact in the key cities.

TACTICS: The creative for all the billboards came from Twitter comments posted by real Chobani fans, as the company wanted a "consumer-up" campaign, to tap into and extend the "Chobani love" that is rapidly spreading across the country.

RESULTS: Chobani was propelled to the #1 spot in their product category

We're proud of our work.

We've executed over 4000 media buys for our clients and advertisers, across the country and around the world.

Outdoor advertising is what we do every day. And, it's the ONLY thing we do everyday. These are just a few examples of the successful campaigns we've executed for our clients.

Click on the links below to see some of our experience in that category.
Click on the image link to see the whole story.
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technology
food
retail
b2b
travel
financial
enrollment
hispanic
events
Chobani Greek Yogurt
National Billboard Campaign

Billboards helped propel Chobani to #1, read more...

ATT
Multi-market Mobile Projection

ATT used projection media to help launch their 4G service, read more...

Bud Light Lime
Product Launch

BLL used interactive guerrilla media to help drove social engagement, read more...

Riverbed
International Airport Campaign

Riverbed used airport media to target business decision makers, read more...

ComEd
Create OOH Media

ComEd created a unique live mobile advertising space in Chicago, read more...

Kona Brewing
Surfboard Team

Kona used a wall of surfboards to take their message to the beach, read more...

Lane Bryant
Digital Spectaculars

Lane Bryant used digital OOH to help announce the opening of their new flagship store, read more...

MetroPCS
Interactive Video Display Vehicle

MetroPCS used digital display vehicles to play video games with their audience, read more...

JoAnn Fabric
National Billboard Campaign

JoAnn's used OOH to drive traffic to new and existing retail locations, read more...

Tampico
Reaching an Hispanic Audience

Tampico Beverages used OOH to help drive a 62% retail sales increase, read more...

Subway
Market Domination

Subway used a variety of OOH media to dominate the Atlanta market, read more...

Lands' End
Product Launch

Unique OOH helped launch a new product line in key markets, read more...

Nationwide
The full palette of OOH

Nationwide tapped the full range of OOH media for their "Life Comes At You Fast" campaign, read more...

Cosi
Scooters & Segways

Cosi used mobile out of home to reach their target audience, and launch their new fall menu, read more...

City College SF
Driving Enrollment

The City College of San Francisco used OOH to boost enrollment during a critical period, read more...

Hansen's Beverages
Driving Social Engagement

Hansen's used wrapped vehicles and street teams to drive traffic to their online photo contest, read more...

Tivo
Market Domination

Tivo used a wide range of media to dominate the San Francisco market, read more...

Boehringer Ingelheim
Reaching Event Attendees

Boehringer Ingelheim used a variety of OOH media to reach attendees at a key medical meeting, read more...

TravelZoo
Digital Street Team

TravelZoo created an interactive event in Times Square with a digitally equipped street team, read more...

Peapod
National Digital Display Campaign

Peapod used digital display vehicles to take their brand on the road to key markets, read more...

did you know?
20+ Years OOH Experience
We're thrilled to be heading into our 23rd year! This billboard for the launch of the Sci-Fi Channel way back in 1992 was one of our earliest campaigns.
did you hear?
did you see?
This spectacular double decker digital billboard helped Lane Bryant launch their new Manhattan flagship location.
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