Manage a national campaign with one phone call:

When faced with the daunting task of executing a national billboard program as part of a major branding campaign Chobani and their agencies turned to the OOH experts at EMC Outdoor to handle the task of managing all the details. The billboard campaign was a major component in their new national branding campaign, and included 17 markets in 11 states, and a total of over 60 separate locations.

The creative for all the billboards came from Twitter comments posted by real Chobani fans, as the company wanted a “‘consumer-up’ campaign, to tap into and extend the ‘Chobani love’ that is rapidly spreading across the country.”

Reaching your audience across the country:

An emphasis was placed on premiere locations in each of the markets, and the billboards and walls were all carefully selected to provide maximum impact in the key cities. From researching and negotiation, to managing the distribution and installation of multiple creatives across a wide variety of displays sizes, EMC handled all the details which allowed the client to focus on other aspects of the campaign.

This campaign used highly targeted billboards for general branding purposes in multiple markets across the USA. At EMC we specialize in finding just the right OOH media to reach your target audience where ever they may be.

Contact us to learn more about home EMC can help your brand create a national presence with OOH.

Back to Case Studies.