Lands' End turns heads with world's biggest canvas bag:

Needing to create street level buzz for the launch of their new “Canvas” line, Lands’ End turned to EMC Outdoor for a program that would be true to their brand & style, while uniquely reaching a hip, urban audience in Boston and NYC.

This wrapped truckside campaign gave Lands’ End plenty of space for a beautiful and realistic trick of the eye — turning trucks into giant canvas bags roving and dominating city streets!

By using media with regular circulation in busy downtown areas, we made sure Canvas was visible repeatedly — from the sidewalk and the street. Because the trucks’ deliveries took them to retail and commercial businesses, they were seen at attractions from Fenway Park to Times Square.

Turn great ideas into great outdoor:

One of the most critical elements of this campaign was that the print production meet with Lands’ End high expectations — living up to the quality that the clothing brand represents and demands.

By working closely with the client’s art dept, EMC’s experienced production team managed the process every step of the way, making sure each wrapped truck brought Lands’ End’s vision to life.

This campaign took advantage of OOH’s ability to showcase great creative in a spectacular and memorable way. At EMC we specialize in finding new and exciting ways to display your brand in head-turning, larger-than-life ways .

Contact us to learn more about home EMC can help your brand create a national presence with OOH.

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