Subway creates a dominant regional presence with OOH:

Since 2007 Subway & their agency have turned to EMC to help create a dominant OOH presence across key markets in the southeast, and add some spice to their media mix with a far-reaching campaign that would intercept their audience repeatedly over the course of their daily lives.

The menu includes carefully chosen billboard locations that would anchor the campaign and provide high visibility at key traffic points throughout the various markets.

Posters filled out the media choices by blanketing the markets with Subway’s message at street level, in and around the areas where their audience would work and shop, and in close proximity to their locations. They also allowed Subway to make frequent copy changes to announce new promotions.

Truckside advertising carried their message onto surface streets and residential areas in and around areas where people shop and go about their daily business. Truckside ads also kept their message on the move—allowing Subway to cover a larger area, and ensuring that their audience would encounter their multiple ad messages at different locations.

Let EMC manage the details for you:

Subway was able to execute and manage this long term campaign — one that has reached into almost 20 markets in 4 states, and included the posting of over 1600 individual pieces of copy in one year alone — with one phone call to their expert partner: EMC Outdoor.

Contact us to learn more about home EMC can help your brand create a national presence with OOH.

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