You partner with an expert, an OOH agency that has the neccesary knowledge and experience in international markets to execute an effective campaign.
Through an exhaustively researched media combination that included street furniture, taxis, and mobile billboards that circulated between the airport, attendees hotels, and popular tourist areas, Lilly had a dominating presence throughout the city for this important event.
STRATEGY: Reach event attendees at an international medical conference with out of home media.
TACTICS: Lilly used both traditional and mobile out of home to ensure that they could reach attendees at multiple points during their stay.
RESULTS: Lilly created a powerful event marketing campaign, and avoid all the logistical complications and pitfalls of an international media buy by partnering with and out of home expert.
Outdoor advertising is what we do every day. And, it's the ONLY thing we do everyday. These are just a few examples of the successful campaigns we've executed for our clients.