10 Ways to Engage with Event Attendees
Experiential marketing invites consumers to actively engage with a brand. Here are ten ways to make your brand event fun and memorable for attendees.
Read MoreExperiential marketing invites consumers to actively engage with a brand. Here are ten ways to make your brand event fun and memorable for attendees.
Read MoreThe rule of seven is one of the founding concepts in marketing: a recipient must hear or see a message at least seven times before they will take an action. For trade shows, it’s important to deliver multiple messages to an audience. Digital marketing tactics offer dynamic and customized messaging capabilities.
Read MoreTradeshow marketers must engage their audience and measurement that impact. Integrated Experiential Exhibit Technology, or IEET, allows an audience to have a profound multi-sensory experience with a brand, while capturing impression data. As marketers embrace IEET, it will change the way audiences experience the world.
Read MoreSuccessful trade show marketing is about developing a media plan that aligns with and capitalizes on attendee behaviors in the market to accomplish a brand’s marketing goals. An effective trade show marketing strategy must be unique and specific for reaching attendees going to the convention market, during the event, and throughout their time moving around the city.
Read MoreExhibiting at your first trade show can feel like venturing into unknown territory. Doing your research and putting together a strong team are some key steps. Our guide will help you make sense of the chaos, maximize your budget and achieve your fairy tale ending.
Read MoreThe event organizer is committed to producing a successful event for all its members in attendance. While there are many tasks at hand when producing an event, sponsorship-advertising solutions are but one element that requires special attention.
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