Trade shows and conferences are major investments of time, budget, and resources. Out-of-home media for event marketing can help drive exhibitor success.
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Non-dues revenue growth strategies are one of the most important challenges that associations need to address. One of the biggest opportunities is the fact that their yearly conference is often the Super Bowl for that industry.
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EMC Outdoor welcomes Lauren Spinelli as new VP Client Partnerships.
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Conference marketing trends for 2025 will evolve to focus on creating immersive, wellness-oriented, and data-driven experiences utilizing AI. From sponsored wellness lounges offering activities like yoga and meditation to gamified recycling solutions powered by AI, these trends aim to enhance attendee engagement while promoting sponsor visibility.
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Recognizing that adding Out-of-Home media sponsorships could effectively increase non-dues revenue for associations is essential for organizers to seize opportunities. We’ve identified six key indicators that suggest an event is ripe for OOH sponsorship and explore the potential benefits of such collaborations.
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Using Out-of-Home media for conference marketing may resulted in some wasted impressions, but the alternative is much worse.
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Expanding non-dues revenue from event sponsorships is critical for associations. Out of Home media can be an easy, high impact addition.
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EMC Outdoor is pleased to announce the appointment of industry veteran Dana Johnston as Vice...
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Welcome to the latest chapter in our series, where we dive deep into various markets, providing...
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Our study, Beyond the Booth, provides actionable insights into the exhibitor experience and their attitude toward sponsorship opportunities.
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Trade shows offer incredible opportunities to reach valuable and concentrated audiences, but to find the right media you have to “Go and See”.
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Welcome to the next segment in our monthly series, where we dive deep into various markets,...
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