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Our Recent Work: Creative and strategic out of home advertising campaigns
Posts Tagged ‘billboard advertising’
Intrinsic Wine Co.: Painted Wall Puts the ‘Art’ of Wine on Display
Winemakers and street artists work with materials found in their environment to create something that appeals to the senses. This shared nature of making wine and street art is why Intrinsic Wine teamed up with EMC to produce a painted wall advertisement in downtown Seattle to show the brand and new Cabernet Sauvignon.
Mexico Tourism: OOH Brings Adventure to the Adventurous
Travel and tourism brands are competing for consumers’ attention in one of the most challenging industries. Out of Home is an advertising format unique for its ability to serve large scale brand awareness and consideration for destination brands, and it can target audiences in key feeder cities.
Earth Fare: Targeting Stores Across the Country
Trying to target several store openings across multiple markets around the country can prove to be difficult for some advertisers.
That’s why Earth Fare and their agency turned to EMC for an OOH solution that could find the best solutions to target a 3-5 mile radius around each opening store within a market.
CURE: From Targeting Trade Shows to General Markets
Trying to target a general market as well as trade show attendees can be tough. That’s why CURE, Pharmacy Times and their agency turned to EMC Outdoor for an OOH solution.
Steelhouse Media: Reaching Cannes Lions 2016 Attendees with Out of Home
Trying to target an international event overseas is difficult, especially when dealing with international media and currency. That’s why Steelhouse Media and their agency turned to EMC Outdoor for an Out of Home solution that could help them effectively target attendees at Cannes Lions 2016. Looking for large, impactful media, EMC put together a plan […]
ShopRite/PriceRite: Regional Out of Home Drives Awareness
Trying to target specific demographics across multiple markets up and down the East Coast can be a complex and time consuming task. That’s why ShopRite, PriceRite and their agency turned to EMC for an OOH solution that would target specific stores and competitors up and down the East Coast. This campaign reached targeted stores between […]
Everest College: Reaching Potential Students with Out of Home Media
Trying to target specific demographics across multiple diverse markets around the country can be a time consuming task. That’s why Everest University and their agency turned to EMC for an OOH solution to target these specific groups within each market. This campaign reached targeted campuses across the country, using a variety of OOH media, tailored […]
TIDAL and The Beatles Launch on OOH Digital Here, There and Everywhere
When international high fidelity music streaming service, TIDAL, needed Help! launching a multi-national buy in a matter of weeks with a top-secret creative, they turned to EMC Outdoor for a plan of action. Reaching out to EMC in early November, TIDAL wanted to have the creative launch in multiple markets on Christmas Eve. The clandestine […]
Things Remembered: Driving Holiday Retail Traffic with OOH
When Things Remembered was looking for a way to show off their re-branding and drive holiday traffic to their stores, they turned to out of home and EMC Outdoor. Being new to out of home, Things Remembered wanted to tap an experienced, reliable media partner that could deliver an OOH plan to help drive foot […]
Stryker: Making the most of Trade Show Marketing with Out of Home
Trade shows and conventions are important opportunities for developing new business, launching new products, and staying in touch with existing clients while assessing the state of the industry. Despite their importance, many companies miss a key opportunity to reach industry members before they ever set foot on the floor – Out of Home Media. When […]
SoFi: Reaching your target demographics with Out of Home
When you need to reach a very specific target demographic, and you need to do it in multiple markets across the U.S., and you need to have the campaign up and running in about 3 weeks, what do you have? A perfect recipe for out of home advertising and a great reason to work with […]
Siggi’s Dairy: Viking yogurt invades U.S. with outdoor advertising
The battle between Icelandic Vikings and Greek Hoplites is heating up, or at least it is in the yogurt world. Icelandic style “skyr” yogurt maker Siggi’s is taking their quest to overthrow Greek dominance of the yogurt world to the next level. A key stage in the quest is to expand brand awareness by adding […]
Nova Scotia Uses outdoor advertising to promote tourism
When the tourism board for Nova Scotia wanted to target residents in one of their key departure points—Boston—they turned to outdoor advertising for its ability to reach an audience at numerous touch points across the market. By placing the campaign in winter, Nova Scotia was able to appeal to cold Bostonians and reach them […]
City College of San Francisco: OOH helps boost enrollment 34%
City College of San Francisco knows the value of a good integrated advertising campaign. As the college was placed in limbo while waiting for accreditation technicalities to go through, the San Francisco learning institution found that its enrollment was plummeting. In a bold move, the college decided to make a critical investment in advertising to […]
Stevi B’s: Committed to the power of outdoor advertising
One of the best testaments to the effectiveness of outdoor advertising is when advertisers continue to make it an integral element in their marketing plans. That’s just what restaurant chain Stevi B’s has done over the past several years, continuing to use out of home to build brand awareness regionally, and to drive traffic locally. […]
Stevi B’s: Creating a regional presence with billboard advertising
Billboards have long been recognized as a great way to drive traffic to a specific retail location – the “directional” has probably been around as long as the medium. But the simple directional billboard or poster can do much more than drive traffic. By combining their restaurants’ efforts regionally, Stevi B’s is using out […]
Luckily for TiVo out of home advertising can’t be TiVo’d!
When TiVo wanted to announce all the new features of their service, the brand and their agency turned to EMC for an OOH campaign that would cover San Francisco. The result was a multi-media campaign designed to reach their audience at multiple key points throughout the market. Bulletins — both static and digital — and wallscapes were […]
Reaching America’s heartland with outdoor advertising
In highly rural areas where billboard advertising is often one of the only ways to reach your target audience, it is always a challenge for advertisers is find locations amongst the numerous small and hyper-local billboard companies in the areas. And when you’re talking about covering the wide open spaces of the American Midwest, you […]
Communicate to your target demographic with outdoor advertising
Because of the place-based nature of most outdoor media, it excels at reaching specific demographic groups with targeted messaging. So if you wanted to reach the Hispanic community in Chicago for example, you could do that with a program of strategically placed OOH media. That’s just what ComEd is doing to promote the helpful […]
Out of Home 101: Back to school this Fall with billboards
Summer’s finally over and all over the country students are heading back to school. According to the OAAA “Almost 20 million of those students will be heading to the nation’s 4,409 colleges and universities in the fall — over 5 million more than 20 years ago.” With the growth of online schools creating more competition […]
Billboards do double duty to sell “weird” pizza & help kids in need
Want to engage local consumers in a fun and exciting way, get some great branding & PR buzz, and give something back to the local communities at the same time? That’s just what Stevi B’s did with their recent billboard campaign in the Atlanta area. We were proud to be a part of this out […]
Using billboard advertising to Tweet about Greek yogurt.
At EMC we’re really excited to be part of the launch of an extensive new out of home advertising campaign by the popular greek yogurt – Chobani. Billboard advertising is a major component in their new nationwide campaign, and the outdoor portion covers over 15 markets from New York, to Miami, Chicago, Los Angeles, Seattle […]
Costa Rica uses OOH and cold weather to promote tourism.
When the Costa Rica Tourism Board wanted to reach a number of key US markets with some spectacular out of home spaces, they turned to EMC for our in-depth National market knowledge and management of all the campaign details. From market / media research, to proposals, to posting and display time management — our client […]
Subway still has a strong appetite for out of home!
What started off four years ago as a relatively modest poster campaign in one city has blossomed into a key component of Subway’s integrated regional marketing across the Southeast. Subway has remained strongly committed to the power of outdoor advertising as positive results from the campaign continue to drive growth into more key states. […]