by Matthew Noll | May 18, 2012 | Billboard Advertising, Bus Advertising, Commuter Rail & Subway, Daily Updates, Featured, Traditional Media
When TiVo wanted to announce all the new features of their service, the brand and their agency turned to EMC for an OOH campaign that would cover San Francisco. The result was a multi-media campaign designed to reach their audience at multiple key points throughout...
by Matthew Noll | Feb 28, 2012 | Billboard Advertising, Daily Updates, Featured
In highly rural areas where billboard advertising is often one of the only ways to reach your target audience, it is always a challenge for advertisers is find locations amongst the numerous small and hyper-local billboard companies in the areas. And when...
by Matthew Noll | Jan 23, 2012 | Billboard Advertising, Daily Updates, Featured, Traditional Media
Because of the place-based nature of most outdoor media, it excels at reaching specific demographic groups with targeted messaging. So if you wanted to reach the Hispanic community in Chicago for example, you could do that with a program of strategically placed OOH...
by Matthew Noll | Sep 22, 2011 | Billboard Advertising, Daily Updates, Featured, Traditional Media
Summer’s finally over and all over the country students are heading back to school. According to the OAAA “Almost 20 million of those students will be heading to the nation’s 4,409 colleges and universities in the fall — over 5 million more than 20 years...
by Matthew Noll | Jul 15, 2011 | Billboard Advertising, Daily Updates, Featured, Traditional Media
Want to engage local consumers in a fun and exciting way, get some great branding & PR buzz, and give something back to the local communities at the same time? That’s just what Stevi B’s did with their recent billboard campaign in the Atlanta area. We...