by Matthew Noll | Feb 3, 2011 | Billboard Advertising, Daily Updates, Featured, Traditional Media
At EMC we’re really excited to be part of the launch of an extensive new out of home advertising campaign by the popular greek yogurt – Chobani. Billboard advertising is a major component in their new nationwide campaign, and the outdoor portion covers...
by Matthew Noll | Dec 29, 2010 | Billboard Advertising, Daily Updates, Featured, Traditional Media
When the Costa Rica Tourism Board wanted to reach a number of key US markets with some spectacular out of home spaces, they turned to EMC for our in-depth National market knowledge and management of all the campaign details. From market / media research, to proposals,...
by Matthew Noll | Sep 8, 2010 | Billboard Advertising, Daily Updates, Featured, Traditional Media, Truckside Advertising
What started off four years ago as a relatively modest poster campaign in one city has blossomed into a key component of Subway’s integrated regional marketing across the Southeast. Subway has remained strongly committed to the power of outdoor advertising as...
by Matthew Noll | Apr 12, 2010 | Billboard Advertising, Daily Updates, Featured, Traditional Media
Everyone here at EMC is a HUGE AC/DC fan (ok, maybe not everyone, but I am, and I’m writing this so . . . ) Consequently we were thrilled to be tapped to help with the out of home component for the impending release of the Iron Man 2 soundtrack, featuring the...
by Matthew Noll | Dec 3, 2009 | Billboard Advertising, Daily Updates, Featured, Traditional Media
When the Pennsylvania WIC (Women, Infants & Children) program wanted to reach their target audience in lower income areas across the entire state to promote healthier dietary choices and greater partnership, they tapped Douglas Gould & Company, a NY-based...