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Our Recent Work: Creative and strategic out of home advertising campaigns

Posts Tagged ‘billboards’
Intrinsic Wine Co.: Painted Wall Puts the ‘Art’ of Wine on Display
Intrinsic Wine Co.: Painted Wall Puts the 'Art' of Wine on Display

Winemakers and street artists work with materials found in their environment to create something that appeals to the senses. This shared nature of making wine and street art is why Intrinsic Wine teamed up with EMC to produce a painted wall advertisement in downtown Seattle to show the brand and new Cabernet Sauvignon.

Mexico Tourism: OOH Brings Adventure to the Adventurous
Mexico Tourism: OOH Brings Adventure to the Adventurous

Travel and tourism brands are competing for consumers’ attention in one of the most challenging industries. Out of Home is an advertising format unique for its ability to serve large scale brand awareness and consideration for destination brands, and it can target audiences in key feeder cities.

Earth Fare: Targeting Stores Across the Country
Earth Fare: Targeting Stores Across the Country

Trying to target several store openings across multiple markets around the country can prove to be difficult for some advertisers.
That’s why Earth Fare and their agency turned to EMC for an OOH solution that could find the best solutions to target a 3-5 mile radius around each opening store within a market.

CURE: From Targeting Trade Shows to General Markets
CURE: From Targeting Trade Shows to General Markets

Trying to target a general market as well as trade show attendees can be tough. That’s why CURE, Pharmacy Times and their agency turned to EMC Outdoor for an OOH solution.

Steelhouse Media: Reaching Cannes Lions 2016 Attendees with Out of Home
Steelhouse Media: Reaching Cannes Lions 2016 Attendees with Out of Home

Trying to target an international event overseas is difficult, especially when dealing with international media and currency. That’s why Steelhouse Media and their agency turned to EMC Outdoor for an Out of Home solution that could help them effectively target attendees at Cannes Lions 2016. Looking for large, impactful media, EMC put together a plan […]

ShopRite/PriceRite: Regional Out of Home Drives Awareness
ShopRite/PriceRite: Regional Out of Home Drives Awareness

Trying to target specific demographics across multiple markets up and down the East Coast can be a complex and time consuming task. That’s why ShopRite, PriceRite and their agency turned to EMC for an OOH solution that would target specific stores and competitors up and down the East Coast. This campaign reached targeted stores between […]

Siggi’s Dairy: Viking yogurt invades U.S. with outdoor advertising
Siggi's Dairy: Viking yogurt invades U.S. with outdoor advertising

The battle between Icelandic Vikings and Greek Hoplites is heating up, or at least it is in the yogurt world. Icelandic style “skyr” yogurt maker Siggi’s is taking their quest to overthrow Greek dominance of the yogurt world to the next level. A key stage in the quest is to expand brand awareness by adding […]

Targeted Out of Home Use For Event Marketing Strategies
Targeted Out of Home Use For Event Marketing Strategies

As Celgene and their agency prepared for one of the most important medical conferences of the year — the annual ASCO meeting— they looked to EMC Outdoor for an out of home media plan that would deliver a dominant presence during the Chicago event.  Medical conferences, like other types of conventions and trade shows, provide […]

Nova Scotia Uses outdoor advertising to promote tourism
Nova Scotia Uses outdoor advertising to promote tourism

When the tourism board for Nova Scotia wanted to target residents in one of their key departure points—Boston—they turned to outdoor advertising for its ability to reach an audience at numerous touch points across the market.   By placing the campaign in winter, Nova Scotia was able to appeal to cold Bostonians and reach them […]

Mount Sinai Hospital: Using the full palette of out of home media
Mount Sinai Hospital: Using the full palette of out of home media

Out of home media excels at reaching an audience at multiple touchpoints during their daily life.  With strategic media choices, advertisers can selectively target their audience and use multiple media formats to intercept them at various locations. That’s just what Mount Sinai Hospital did in Chicago to raise awareness about the strengths of their team […]

Reaching America’s heartland with outdoor advertising
Reaching America's heartland with outdoor advertising

In highly rural areas where billboard advertising is often one of the only ways to reach your target audience, it is always a challenge for advertisers is find locations amongst the numerous small and hyper-local billboard companies in the areas.  And when you’re talking about covering the wide open spaces of the  American Midwest, you […]

Out of Home 101: Back to school this Fall with billboards
Out of Home 101: Back to school this Fall with billboards

Summer’s finally over and all over the country students are heading back to school. According to the OAAA “Almost 20 million of those students will be heading to the nation’s 4,409 colleges and universities in the fall — over 5 million more than 20 years ago.” With the growth of online schools creating more competition […]

Billboards do double duty to sell “weird” pizza & help kids in need
Billboards do double duty to sell “weird” pizza & help kids in need

Want to engage local consumers in a fun and exciting way, get some great branding & PR buzz, and give something back to the local communities at the same time? That’s just what Stevi B’s did with their recent billboard campaign in the Atlanta area. We were proud to be a part of this out […]

Using billboard advertising to Tweet about Greek yogurt.
Using billboard advertising to Tweet about Greek yogurt.

At EMC we’re really excited to be part of the launch of an extensive new out of home advertising campaign by the popular greek yogurt – Chobani. Billboard advertising is a major component in their new nationwide campaign, and the outdoor portion covers over 15 markets from New York, to Miami, Chicago, Los Angeles, Seattle […]

Costa Rica uses OOH and cold weather to promote tourism.
Costa Rica uses OOH and cold weather to promote tourism.

When the Costa Rica Tourism Board wanted to reach a number of key US markets with some spectacular out of home spaces, they turned to EMC for our in-depth National market knowledge and management of all the campaign details. From market / media research, to proposals, to posting and display time management — our client […]

Subway still has a strong appetite for out of home!
Subway still has a strong appetite for out of home!

What started off four years ago as a relatively modest poster campaign in one city has blossomed into a key component of Subway’s integrated regional marketing across the Southeast. Subway has remained strongly committed to the power of outdoor advertising as positive results from the campaign continue to drive growth into more key states.   […]

Iron Man & AC/DC take over Times Square!
Iron Man & AC/DC take over Times Square!

Everyone here at EMC is a HUGE AC/DC fan (ok, maybe not everyone, but I am, and I’m writing this so . . . ) Consequently we were thrilled to be tapped to help with the out of home component for the impending release of the Iron Man 2 soundtrack, featuring the music of these […]

Stretching a budget into statewide coverage!
Stretching a budget into statewide coverage!

When the Pennsylvania WIC (Women, Infants & Children) program wanted to reach their target audience in lower income areas across the entire state to promote healthier dietary choices and greater partnership, they tapped Douglas Gould & Company, a NY-based strategic communications firm who provided the research, messaging, strategy and creative for this re-branding campaign. Douglas […]

It’s time to give your media mix a tune-up!

When Jiffy Lube needed to increase awareness for over 25 locations across a large geographic area in the Pacific Northwest they turned to the EMC for a comprehensive out of home campaign that would reach their audience at multiple touch points in their day. Carefully selected billboard locations provided high profile visibility in multiple markets […]

Outdoor advertising integrated in 2009 summer campaign equals tremendous 62% growth in down economy
Outdoor advertising integrated in 2009 summer campaign equals tremendous 62% growth in down economy

When Tampico beverages wanted to make a big splash, and increase their presence in the Las Vegas market they made sure to include outdoor advertising as a key part of their integrated campaign. The overall strategy, designed to reach Hispanic Moms, included out of home, radio, print, and in-store events at the neighborhood grocery stores. […]

Boost Mobile sends a message with no roaming charges!

When Boost Mobile needed to amplify their presence in key markets throughout the U.S. they turned to EMC to tap into the power of outdoor. Boost’s target area was over 20 markets, as diverse as Flint MI, Boston MA, Nashville TN and Miami FL — each bringing its own unique set of challenges while providing […]

It all started with a Bog . . .

. . . In the beginning there were the Bog People, and they got around in a big red double decker bus . . . Ok, it wasn’t really the Bog People in the bus, it was actually guests of the Natural History Museum of Los Angeles County. Since 2006 the Museum has partnered with […]

Subway – Giant subs make Atlanta hungry!

We sincerely apologize for getting the Subway “five-dollar-foot-long” song stuck in everyone’s head (you have to admit – it’s a really catchy jingle) but we couldn’t pass up the opportunity to write about this outdoor advertising campaign – we’re always thrilled to see advertisers really making the most of out of home.   This campaign […]

Outdoor advertising reaches a receptive audience, or “It’s cold and grey — let’s go to Mexico”

It’s January, it’s cloudy and cold and you would like nothing more than to get away to a sunny beach in Mexico. That’s just what AeroMexico is counting on as it reaches out to audiences across the U.S.   With this campaign running nationwide in eight major markets (and growing) it’s a great example of […]

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