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Flower Wall Creates a “Living” OOH Social Space Inside PSTM

Flower Wall Creates a “Living” OOH Social Space Inside PSTM

by Jonathan Megahey | Apr 19, 2022 | Event Marketing, Experiential Marketing, Trade Show

EMC and Allergan Natrelle worked closely to plan and execute a living flower wall inside Plastic Surgery The Meeting (PSTM) that created a space to drive attendees to their booth and that event attendees could visit multiple times during their stay. Allergan wanted to...
Webtoon: Comic-Con Exhibit Reaches ‘Creators’ Where They Are

Webtoon: Comic-Con Exhibit Reaches ‘Creators’ Where They Are

by Luke Woods | Jul 5, 2018 | Daily Updates, Exhibit Booth, Featured, Trade Show

Webtoon is one of the most innovative, forward-thinking—dare we say “disruptive”—digital companies in entertainment, offering a platform as unique as each of its “Creators”. Webtoons are a type of digital comic that are growing in popularity due to their unique...
CURE: From Targeting Trade Shows to General Markets

CURE: From Targeting Trade Shows to General Markets

by Caitlin Campbell | Feb 17, 2017 | Billboard Advertising, Daily Updates, Event Marketing, Featured

Trying to target a general market as well as trade show attendees can be tough. That’s why CURE, Pharmacy Times and their agency turned to EMC Outdoor for an OOH solution. CURE came to EMC for help with targeting a trade show in Chicago. The medical publication...
Teva: Targeting event attendees with innovative out of home

Teva: Targeting event attendees with innovative out of home

by Matthew Noll | Aug 12, 2013 | Daily Updates, Event Marketing, Featured, Non-traditional Media

Conventions and trade shows are crucial messaging opportunities for many companies as they represent the one or two times a year that their target audience is gathered in one location. During these events brands are always looking for new and innovative ways to...

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