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"Traditional Media"
Because of the place-based nature of most outdoor media, it excels at reaching specific demographic groups with targeted messaging. So if you wanted to reach the Hispanic community in Chicago for example, you could do that with a program of strategically placed OOH media.
That’s just what ComEd is doing to promote [...]
There’s an old saying in outdoor advertising that “seven words is one too many”. It’s a way of conveying that simplicity and laser-focused design is one of the key elements to a successful outdoor advertising campaign. The best out-of-home makes the most of that idea by making its simplicity its strength.
When Riverbed Technology wanted to reach business decision makers in key markets across the US and overseas, they and their agency turned to EMC Outdoor for a way to target these hard to reach individuals. The solution was a program of spectacular and dominating airport advertising campaigns.
Airport advertising is one [...]
Summer’s finally over and all over the country students are heading back to school.
According to the OAAA “Almost 20 million of those students will be heading to the nation’s 4,409 colleges and universities in the fall — over 5 million more than 20 years ago.”
With the growth [...]
Want to engage local consumers in a fun and exciting way, get some great branding & PR buzz, and give something back to the local communities at the same time?
That’s just what Stevi B’s did with their recent billboard campaign in the Atlanta [...]
When Boehringer Ingelheim was preparing to attend one of the most important medical conferences on their calendar — the annual ADA meeting in San Diego— they turned to EMC for a package of outdoor advertising that would reach attendees during their entire stay at the show.
Every year thousands of attendees flood [...]
At EMC we’re really excited to be part of the launch of an extensive new campaign by the popular greek yogurt – Chobani.
Billboard advertising is a major component in their new nationwide campaign, and the outdoor portion covers over 15 markets from New York, [...]
