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Our Recent Work: Creative and strategic out of home advertising campaigns

Traditional Media
Rally Health and Kevin Hart use Out of Home to drive Event Attendance in NYC
Rally Health and Kevin Hart use Out of Home to drive Event Attendance in NYC

EMC Outdoor worked with Rally Health to help drive attendance for their New York City Healthfest using Out of Home Media.

Better Medicare Alliance: Covering DC from the Underground and Up
Better Medicare Alliance: Covering DC from the Underground and Up

With today’s political climate, advertisers are more keen than ever to get their messaging to their target audience in the most direct ways possible, especially in a market like Washington, D.C. A combination of specifically-targeted out of home media and an on the ground campaign with brand ambassadors and branded materials, can help take your […]

Wegmans: Do what you love, love what you do!
Wegmans: Do what you love, love what you do!

Wegmans and their agency teamed up with EMC Outdoor to reach pockets of neighborhoods in Medford, MA for a recruitment campaign. Based on the location of the Wegmans, EMC Outdoor examined reaching the local audience within a 15 to 20 mile radius of the opening store.

NerdWallet: Going Underground to Breakout in the Tech World
NerdWallet: Going Underground to Breakout in the Tech World

With industry giants like Facebook, Apple and Google dominating ad spaces large and small across San Francisco, how does a startup stick out and make an impression? Answer: by exclusively taking over of one of BART’s busiest stations located between the Financial District and SoMa, of course!

Earth Fare: Targeting Stores Across the Country
Earth Fare: Targeting Stores Across the Country

Trying to target several store openings across multiple markets around the country can prove to be difficult for some advertisers.
That’s why Earth Fare and their agency turned to EMC for an OOH solution that could find the best solutions to target a 3-5 mile radius around each opening store within a market.

Legacy Campaign: Nortel, “What Do You Want the Internet to Be?”, 2001
Legacy Campaign: Nortel, "What Do You Want the Internet to Be?", 2001

As we’ve been going through our 25th year in out of home, we’ve been taking a look back at some of the campaigns that helped shape our agency. This is not only helped shape our agency, but maybe helped shape the internet. Using out of home media to reach trade show and convention attendees is […]

Steelhouse Media: Reaching Cannes Lions 2016 Attendees with Out of Home
Steelhouse Media: Reaching Cannes Lions 2016 Attendees with Out of Home

Trying to target an international event overseas is difficult, especially when dealing with international media and currency. That’s why Steelhouse Media and their agency turned to EMC Outdoor for an Out of Home solution that could help them effectively target attendees at Cannes Lions 2016. Looking for large, impactful media, EMC put together a plan […]

ShopRite/PriceRite: Regional Out of Home Drives Awareness
ShopRite/PriceRite: Regional Out of Home Drives Awareness

Trying to target specific demographics across multiple markets up and down the East Coast can be a complex and time consuming task. That’s why ShopRite, PriceRite and their agency turned to EMC for an OOH solution that would target specific stores and competitors up and down the East Coast. This campaign reached targeted stores between […]

Everest College: Reaching Potential Students with Out of Home Media
Everest College: Reaching Potential Students with Out of Home Media

Trying to target specific demographics across multiple diverse markets around the country can be a time consuming task. That’s why Everest University and their agency turned to EMC for an OOH solution to target these specific groups within each market. This campaign reached targeted campuses across the country, using a variety of OOH media, tailored […]

Legacy Campaign: Nationwide, “Life Comes At You Fast”, 2004
Legacy Campaign: Nationwide, "Life Comes At You Fast", 2004

As we enter our 25th year in out of home, we thought it would be fun to take a look back at some of the campaigns that helped shape our agency. This is the first installment in a series of legacy campaigns that we will be sharing throughout the year to celebrate #EMC25years. In July […]

TIDAL and The Beatles Launch on OOH Digital Here, There and Everywhere
TIDAL and The Beatles Launch on OOH Digital Here, There and Everywhere

When international high fidelity music streaming service, TIDAL, needed Help! launching a multi-national buy in a matter of weeks with a top-secret creative, they turned to EMC Outdoor for a plan of action. Reaching out to EMC in early November, TIDAL wanted to have the creative launch in multiple markets on Christmas Eve. The clandestine […]

Stryker: Making the most of Trade Show Marketing with Out of Home
Stryker: Making the most of Trade Show Marketing with Out of Home

Trade shows and conventions are important opportunities for developing new business, launching new products, and staying in touch with existing clients while assessing the state of the industry. Despite their importance, many companies miss a key opportunity to reach industry members before they ever set foot on the floor – Out of Home Media. When […]

SoFi: Reaching your target demographics with Out of Home
SoFi: Reaching your target demographics with Out of Home

When you need to reach a very specific target demographic, and you need to do it in multiple markets across the U.S., and you need to have the campaign up and running in about 3 weeks, what do you have?  A perfect recipe for out of home advertising and a great reason to work with […]

Siggi’s Dairy: Viking yogurt invades U.S. with outdoor advertising
Siggi's Dairy: Viking yogurt invades U.S. with outdoor advertising

The battle between Icelandic Vikings and Greek Hoplites is heating up, or at least it is in the yogurt world. Icelandic style “skyr” yogurt maker Siggi’s is taking their quest to overthrow Greek dominance of the yogurt world to the next level. A key stage in the quest is to expand brand awareness by adding […]

Targeted Out of Home Use For Event Marketing Strategies
Targeted Out of Home Use For Event Marketing Strategies

As Celgene and their agency prepared for one of the most important medical conferences of the year — the annual ASCO meeting— they looked to EMC Outdoor for an out of home media plan that would deliver a dominant presence during the Chicago event.  Medical conferences, like other types of conventions and trade shows, provide […]

Nova Scotia Uses outdoor advertising to promote tourism
Nova Scotia Uses outdoor advertising to promote tourism

When the tourism board for Nova Scotia wanted to target residents in one of their key departure points—Boston—they turned to outdoor advertising for its ability to reach an audience at numerous touch points across the market.   By placing the campaign in winter, Nova Scotia was able to appeal to cold Bostonians and reach them […]

Hush Puppies: Contextually relevant out of home for sore feet
Hush Puppies: Contextually relevant out of home for sore feet

One of out of home advertising’s great strengths has always been its ability to be highly contextually relevant, (or in English – its ability to deliver an advertising message to consumers when and where they may actually need the product). Out of home really began to hit its stride with the development of interstate highways […]

City College of San Francisco: OOH helps boost enrollment 34%
City College of San Francisco: OOH helps boost enrollment 34%

City College of San Francisco knows the value of a good integrated advertising campaign. As the college was placed in limbo while waiting for accreditation technicalities to go through, the San Francisco learning institution found that its enrollment was plummeting. In a bold move, the college decided to make a critical investment in advertising to […]

Neuro Energy Drink: Takes over the streets with out of home media
Neuro Energy Drink: Takes over the streets with out of home media

One of the most powerful aspects of outdoor advertising is that it frequently offers multiple media platforms within the same physical environment.  This is particularly true in urban settings where a wide variety of out of home options may be present. Savvy brands recognize that by tapping into this wealth of media opportunity and spreading […]

Riverbed Technologies: Reaching event attendees with out of home
Riverbed Technologies: Reaching event attendees with out of home

At EMC, we understand how critical trade shows and conventions can be, and how important it is to make a great impression in an event’s small and very busy window of time. Attendees at conventions and professional conferences have busy schedules during their stay in the host city.  Finding your opportunities to reach them away […]

Stevi B’s: Committed to the power of outdoor advertising
Stevi B's: Committed to the power of outdoor advertising

One of the best testaments to the effectiveness of outdoor advertising is when advertisers continue to make it an integral element in their marketing plans.  That’s just what restaurant chain Stevi B’s has done over the past several years, continuing to use out of home to build brand awareness regionally, and to drive traffic locally. […]

Lane Bryant: Using digital out of home to make an entrance
Lane Bryant: Using digital out of home to make an entrance

Opening a new retail location is a big deal.  When that location is your new Manhattan flagship it’s a really big deal. So, when Lane Bryant and their agency wanted to announce the grand opening of their new store in a spectacular way, they turned to digital outdoor advertising for its ability to make the […]

Random House: Reaching travelers with airport advertising
Random House: Reaching travelers with airport advertising

Summer vacation season is in full swing, and one critically important piece of collateral for anyone’s vacation is some good reading material. But how can publishers get their ads in front of busy travelers? Enter outdoor advertising!  Out of home advertising offers a wide array of media choices, and depending on who your target audience […]

Mount Sinai Hospital: Using the full palette of out of home media
Mount Sinai Hospital: Using the full palette of out of home media

Out of home media excels at reaching an audience at multiple touchpoints during their daily life.  With strategic media choices, advertisers can selectively target their audience and use multiple media formats to intercept them at various locations. That’s just what Mount Sinai Hospital did in Chicago to raise awareness about the strengths of their team […]

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