5 Trends for Trade Show Marketing in 2020
Trade show marketing trends for 2020 reflect changes we're seeing in audiences, technology and new ways to experience and connect to brands or products.
Tag: Experiential Marketing
Best of the Blog 2019
Best of the Blog 2019 is a compilation review of 2019's top-performing, most-read, most-shared articles on the EMC Outdoor blog.
Ask the Experts: What is the most influential change you’ve witnessed in OOH?
Brand and agency marketing experts answer the question: What has been the most influential and exciting change in out-of-home that you’ve witnessed?
![OOH 101: A Comprehensive Introduction to Out of Home Media [Ebook]](https://www.emcoutdoor.com/blog/wp-content/uploads/2019/11/header_WIP2-410x260.jpg "OOH 101: A Comprehensive Introduction to Out of Home Media [Ebook]")
OOH 101: A Comprehensive Introduction to Out of Home Media [Ebook]
OOH 101 is an easy-to-read reference for out of home media types and formats, why it should be a part of your media plan, and how it should be implemented.
![Donna Hogg Joins EMC Outdoor as New Account Manager [Press Release]](https://www.emcoutdoor.com/blog/wp-content/uploads/2019/10/header_WIP1-3-410x260.jpg "Donna Hogg Joins EMC Outdoor as New Account Manager [Press Release]")
Donna Hogg Joins EMC Outdoor as New Account Manager [Press Release]
EMC Outdoor has tapped media operations and account management expert, Donna Hogg, to join the agency’s team of account executives.
Interview with Account LAB
An interview with the EMC Outdoor team who developed Account LAB -- a strategic, collaborative and creative environment built for agency-client partnership.
5 Reasons Out of Home is Important for Trade Show Marketing
Trade show marketing beyond the convention hall is a valuable strategy that helps brands attain key business goals and better engage their audience.
The Intersection of Art and Advertising
Advertising can use art and artistic elements to have a greater impact, create a deeper emotional connection and yield more valuable engagement.
Reaching Sports Fans with Experiential Marketing
Major national and international sports events offer brands a unique environment to activate experiential marketing and target key demographic audiences.
Expert Tips for Planning a Branded Event
As brands are turning to live events to provide value for consumers, expert planning is critical to producing highly creative and impactful experiences.
![Engaging Tech for Experiential Marketing [Infographic]](https://www.emcoutdoor.com/blog/wp-content/uploads/2019/08/header_WIP1-1-410x260.jpg "Engaging Tech for Experiential Marketing [Infographic]")
Engaging Tech for Experiential Marketing [Infographic]
Experiential marketing activations can be enhanced by integrating technologies that allow brands to better reach and connect with targeted audiences!
The Intersection of IRL and URL: Engagement Marketing
As an experiential advocate, Social Media Day was my opportunity to better understand how social can integrate with experiential for valuable amplification.
Experiential Marketing and How Email Enhances It
Experiential marketing integraties easily with email marketing. Brands can leverage emails to support experiential strategies and make them more effective.
Leveraging Experiential for Trade Show Marketing and Out of Home
Experiential marketing can enhance trade show marketing and traditional out of home with more authentic creativity, visibility and measurement.
10 Online Video Trends that Boost Branded Event Visibility
Online video content can be a powerful tool to promote and extend engagement of an experiential marketing campaign or branded event.
10 Ways to Engage with Event Attendees
Experiential marketing invites consumers to actively engage with a brand. Here are ten ways to make your brand event fun and memorable for attendees.
Is Your Brand Ready for Experiential Marketing?
New market influences are shifting marketers' focus to brand experiences. Here are some ways to determine if your brand is ready for experiential marketing.
5 Experiential Marketing Trends in 2019
As creating experiences becomes a bigger focus of marketers and their brands, let’s look at some trends that are shaping experiential marketing in 2019.
How Location-Based Strategies Can Improve Destination Marketing
Location-based marketing strategies allow travel and tourism brands to stand out in the market by reaching audiences at each phase of the engagement funnel.
A Piece of the Pie: Experiential Marketing at Large Events
Large-scale events seem like inaccessible and costly marketing channels. The reality is they offer awareness and audience reach to fit any brand or budget.
What a $5M Super Bowl Ad Can Buy in OOH in 2019
This year, Super Bowl advertisers spent an estimated $5.1 million per TV spot to reach 98.2 million viewers. Here's our recommendation for spending in out-of-home media instead of a $5 million spot.
Top Tech Trends Impacting Location-Based Marketing
In a world full of digitized interactions, location based marketers need to embrace emerging technology and understanding how to harness its dual nature of disruption and innovation.
Changing the Way You Think About Event Spaces
Break the conference room mold by innovating with unforgettable spaces and brand experiences that speak to your material, brand and audience.
Trade Show Marketing Trends for 2019
In 2019, we'll see trade show exhibitors and sponsors with a deeper focus and bigger investments in creating unique, interactive, memorable brand experiences.
Best of the Blog 2018
As we enter 2019, we look forward with excitement at what new opportunities and developments lay ahead. We're eager to gain deeper engagement, more connectivity and a better understanding of the world around us. These are all major focal points that will make ...
5 Important Trends for Out of Home in 2019
As the New Year fast approaches, we take a look at trends that are gaining ground in out of home. As marketers and media planners know, staying up on the latest technologies and innovations means future-proofing your business and creating a sustainable operati...
What’s Your SXSW?
Every year, brands and agencies from all over the globe focus on connecting with the massive and trend-setting crowds that converge upon South by Southwest. But if the BBQ, interactive, film and music-infused flavor of the enormous event is not quite right for...
![Finding My Outdoor Voice in Out of Home [Intern Spotlight]](https://www.emcoutdoor.com/blog/wp-content/uploads/2018/11/header-1-410x260.jpg "Finding My Outdoor Voice in Out of Home [Intern Spotlight]")
Finding My Outdoor Voice in Out of Home [Intern Spotlight]
Since May, I've held an internship at EMC Outdoor. I'm grateful to be one of the 80% of students who intern at least once in college and 50% who intern more than once. The Out of Home industry and location-based marketing were exciting and new, and this intern...
Why is the Customer Experience Important for Your Brand?
Customer Experience is an integral part of all interaction between a company and an individual. Through careful and deliberate experiential marketing and customer service efforts, a company can expose an individual to a brand and continue to develop that relat...
Introducing Account LAB: How Our Strategy Team Can Benefit You
At EMC Outdoor and EMC Events, we have officially launched our strategy team and named it Account LAB. This team acts as a strategic and creative plug-in, ready for engagement with you around your goals, challenges, and KPI’s related to out of home, experie...
Meet Rainy McGrew, EMC’s Experiential Extraordinaire
Rainy McGrew, is EMC Outdoor's Director of Insights & Development. Rainy is a woman who is always on the move, furiously exploring new ideas and clients. We ask her some questions about her background in Experiential Marketing, her perspective on the industry,...
Innovating With the Oldest Ad Medium
In recent years, Out of Home advertising has gained greater recognition as a core part of an integrated media plan. The digitization of assets is rapidly transforming how and why advertisers use it. With new technological advances, we look at what brands are d...
What is the Power of an Experience?
Experiential marketing is one of the fastest growing areas of advertising, but nobody seems to talk about why it is so powerful. The novelty of experience makes our memories stronger, builds social connection, and impacts our perception and mental processes in...
Digital Tactics for Trade Show Marketing
The rule of seven is one of the founding concepts in marketing: a recipient must hear or see a message at least seven times before they will take an action. For trade shows, it's important to deliver multiple messages to an audience. Digital marketing tactics ...
Your Tradeshow Forecast: Experiential with an Abundance of Technology!
Tradeshow marketers must engage their audience and measurement that impact. Integrated Experiential Exhibit Technology, or IEET, allows an audience to have a profound multi-sensory experience with a brand, while capturing impression data. As marketers embrace ...
Destination Marketing Done Right
Out of Home and Experiential marketing can be the difference-maker for your travel and tourism brand. The strengths of OOH—a variety of formats and targeting techniques—make it a valuable strategy for a destination brand. Experiential marketing can create ...
![Out of Home and the Casual Consumer [Infographic]](https://www.emcoutdoor.com/blog/wp-content/uploads/2018/05/HEADER-100-410x260.jpg "Out of Home and the Casual Consumer [Infographic]")
Out of Home and the Casual Consumer [Infographic]
Out-of-Home advertising is something we encounter on a daily, even hourly basis. Paired with other forms of advertising, it can amplify any campaign. Check out the stats below and the story of Jane, your average consumer. Follow her on a routine day where Out-...
How to Create a Brand Presence Off of the Trade Show Floor
For many brands, trade show marketing is a major component of the integrated marketing mix because it offers such a unique brand engagement opportunity. With the right audience in the right place at the right time, it’s a no-brainer to market to them. How ca...
Why Top Brands Spend More on Out of Home
In the latest World Advertising Research Center (WARC) Global Ad Trends report, it states “successful brands allocate an average 13% of their media budget to out of home.” Since reading the report, I have been interested in understanding more about these s...
Using Sports to Engage and Connect with Consumers
Successful brands position themselves to take full advantage of an opportunity by understanding consumers’ interests and by being creative and engaging. Sports offer infinite ways to reach your audience, and keeping your messaging around your teams, will all...
Understanding the Trade Show Attendee Experience
Successful trade show marketing is about developing a media plan that aligns with and capitalizes on attendee behaviors in the market to accomplish a brand’s marketing goals. An effective trade show marketing strategy must be unique and specific for reaching...
5 Keys to Planning Your Experiential Campaign
The dynamics of today’s market and how companies reach consumers is shifting. To address the new market dynamics, implementing experiential marketing in your marketing mix is quickly becoming a necessity. The question is no longer if you should be doing expe...
10 Reasons Out of Home and Experiential Marketing are Essential to Strategic Account Planning
As strategic planners, our job is to consider the most effective and creative approaches that we can bring to market based on our clients’ goals, maximized budgets and, hopefully, a mix of genius creative spin. As an out of home and experiential marketing st...
Mobile Tours: A Cost-Effective and Impactful Way to Reach a Hyper-Targeted Audience
A Mobile Tour allows a brand to maximize resources by designing a self-contained, fully-customizable, mobile exhibit space that creates a brand personality and easily travels where the target demographic actually lives, works and plays.
![The Numbers Behind Experiential Marketing [Infographic]](https://www.emcoutdoor.com/blog/wp-content/uploads/2018/02/experiential-inforgraphic-header-410x260.jpg "The Numbers Behind Experiential Marketing [Infographic]")
The Numbers Behind Experiential Marketing [Infographic]
Experiential marketing is becoming a more popular tool in the advertisers tool belt. Brands and agencies are realizing how it can effectively establish a one-to-one relationship with consumers, generate positive brand awareness, and drive customer loyalty.