The Brave New World of Location Based Marketing
As out of home sees rapid digitization of media and more accurate audience targeting, location becomes key in building audiences and targeting advertising.
Read MoreAs out of home sees rapid digitization of media and more accurate audience targeting, location becomes key in building audiences and targeting advertising.
Read MoreBetsy McLarney, CEO of EMC Outdoor, a nationally recognized, location-based marketing agency headquartered in Philadelphia, PA, was elected as a new member to the Geopath Board of Directors.
Read MoreAs the New Year fast approaches, we take a look at trends that are gaining ground in out of home. As marketers and media planners know, staying up on the latest technologies and innovations means future-proofing your business and creating a sustainable operation built for success. This is precisely how the out of home industry has managed to grow at a time when screens and digitization dominates every corner of our business and personal life. Data and technology will continue to drive the changes in OOH, just as it is with other media channels. As we look ahead, we see opportunities to increase efficiency and connectivity while decreasing irrelevant creative and wasted impressions.
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