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Siggi’s Dairy: Viking yogurt invades U.S. with outdoor advertising

Siggi’s Dairy: Viking yogurt invades U.S. with outdoor advertising

by Matthew Noll | Nov 5, 2014 | Billboard Advertising, Featured, Traditional Media, Transit Shelters

The battle between Icelandic Vikings and Greek Hoplites is heating up, or at least it is in the yogurt world. Icelandic style “skyr” yogurt maker Siggi’s is taking their quest to overthrow Greek dominance of the yogurt world to the next level. A key stage in the...
Sound Credit Union: Using Out-of-Home to make a personal connection

Sound Credit Union: Using Out-of-Home to make a personal connection

by Matthew Noll | Aug 25, 2014 | Daily Updates, Event Marketing, Featured, Guerrilla Marketing, Street Teams

Sound Credit Union wanted to step beyond traditional branding, make a personal connection with consumers, and emphasize their position as a community bank with deep roots in the Seattle area. To achieve this, a team of brand ambassadors has been strategically working...
Targeted Out of Home Use For Event Marketing Strategies

Targeted Out of Home Use For Event Marketing Strategies

by Matthew Noll | Jul 15, 2014 | Airport Advertising, Daily Updates, Event Marketing, Featured, Transit Shelters

As Celgene and their agency prepared for one of the most important medical conferences of the year — the annual ASCO meeting— they looked to EMC Outdoor for an out of home media plan that would deliver a dominant presence during the Chicago event.  Medical...
Mustaches on 350 OOH faces, in 23 markets, in 16 Days.  Yep, it happened!

Mustaches on 350 OOH faces, in 23 markets, in 16 Days. Yep, it happened!

by Matthew Noll | Jun 4, 2014 | Billboard Advertising, Daily Updates, Featured, Fitness Club Media, Gas Station Advertising, Lifestyle media

Sometimes clients need to do things like target 20+ markets using out of home media with just over three weeks to plan and execute the whole program.  No problem…we’re always here to help. When peer-to-peer rideshare company Lyft and their agency needed to quickly...
Corner Bakery gets local with mobile billboard advertising

Corner Bakery gets local with mobile billboard advertising

by Matthew Noll | May 19, 2014 | Daily Updates, Event Marketing, Guerrilla Marketing, Mobile Billboards

When restaurant chain Corner Bakery wanted to increase awareness across the Los Angeles market while driving traffic away from their competition, they turned to EMC Outdoor for a campaign of mobile billboard advertising that would provide high visibility, as well as...
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