by Jonathan Megahey | Apr 19, 2022 | Event Marketing, Experiential Marketing, Trade Show
EMC and Allergan Natrelle worked closely to plan and execute a living flower wall inside Plastic Surgery The Meeting (PSTM) that created a space to drive attendees to their booth and that event attendees could visit multiple times during their stay. Allergan wanted to...
by Jillian Cowden | Feb 26, 2020 | Daily Updates, Event Marketing
New York Comic Con is one of the largest pop culture conventions on the East Coast bringing together major players in the entertainment industry. The show floor consists of the latest and greatest in comics, graphic novels, anime, manga, video games, toys, movies, and...
by Luke Woods | Jun 14, 2019 | Event Marketing, Experiential Marketing, Featured, Trade Show
Trade shows offer valuable opportunity for pharmaceutical brands to reach targeted audiences in specific ways, and often that means thinking beyond the booth. While exhibit booths and distributed collateral ensure share-of-voice beside competitors, it’s also important...
by Luke Woods | Mar 26, 2019 | Daily Updates, Event Marketing, Featured, Guerrilla Marketing, Painted Wall, Projection
South by Southwest is one of the most popular festivals in the U.S. and one of the most influential events held around the world today. Hundreds of thousands of attendees converge on the Austin, Texas-based festival and conference every year to discover the latest and...
by Luke Woods | Jul 10, 2018 | Daily Updates, Event Marketing, Featured
It’s important for travel and tourism brands to communicate the value of their destination to consumers. The goal is for audiences to catch a glimpse at a travel destination without actually going there. Providing them with a sensory experience or memorable moment can...
by Matthew Noll | Feb 6, 2018 | Daily Updates, Event Marketing, Featured, Guerrilla Marketing, Non-traditional Media, Street Teams, Wrapped Vehicles
Just south of the Humboldt-Toiyabe National Forest, right next to Carson City and I-580, you find the serene and luminescent body of freshwater known as Lake Tahoe. From its mountains powdered with snow to the premier viewpoints around the lake, Lake Tahoe is an...