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T-Mobile: Experiential Marketing Can #BeMagenta

T-Mobile: Experiential Marketing Can #BeMagenta

by Matthew Noll | Sep 17, 2015 | Daily Updates, Event Marketing, Featured, Guerrilla Marketing, Street Teams, Wrapped Vehicles

When T-Mobile and their agency were looking for a fun way to target potential employees for a recruitment campaign in Seattle WA, they turned to our experiential division at EMC Events. T-Mobile was counting on our team’s years of knowledge about street-level...
SoFi: Reaching your target demographics with Out of Home

SoFi: Reaching your target demographics with Out of Home

by Matthew Noll | May 27, 2015 | Billboard Advertising, Commuter Rail & Subway, Featured, Transit Shelters

When you need to reach a very specific target demographic, and you need to do it in multiple markets across the U.S., and you need to have the campaign up and running in about 3 weeks, what do you have?  A perfect recipe for out of home advertising and a great reason...
Mexico Tourism makes a big play at the Super Bowl with Out of Home

Mexico Tourism makes a big play at the Super Bowl with Out of Home

by Matthew Noll | Feb 23, 2015 | Daily Updates, Event Marketing, Featured, Non-traditional Media, Wrapped Vehicles

We were thrilled to secure an officially approved NFL sponsorship on behalf of our client for Mexico Tourism at the Super Bowl this February. While both teams were focused on moving the ball downfield, we were moving attendees from popular areas / events to the...
Delta Skymiles Card:  Reaching Holiday Shoppers with Experiential Marketing

Delta Skymiles Card: Reaching Holiday Shoppers with Experiential Marketing

by Matthew Noll | Dec 11, 2014 | Daily Updates, Event Marketing, Featured, Lifestyle media, Mall Advertising, Street Teams

In order to target holiday shoppers and Delta Sky Miles cardholders in the Minneapolis market, Delta created a pop-up gift wrapping station at the mall for Black Friday, and all of the weekends between Thanksgiving and Christmas. The wrapping station created a branded...
Siggi’s Dairy: Viking yogurt invades U.S. with outdoor advertising

Siggi’s Dairy: Viking yogurt invades U.S. with outdoor advertising

by Matthew Noll | Nov 5, 2014 | Billboard Advertising, Featured, Traditional Media, Transit Shelters

The battle between Icelandic Vikings and Greek Hoplites is heating up, or at least it is in the yogurt world. Icelandic style “skyr” yogurt maker Siggi’s is taking their quest to overthrow Greek dominance of the yogurt world to the next level. A key stage in the...
Sound Credit Union: Using Out-of-Home to make a personal connection

Sound Credit Union: Using Out-of-Home to make a personal connection

by Matthew Noll | Aug 25, 2014 | Daily Updates, Event Marketing, Featured, Guerrilla Marketing, Street Teams

Sound Credit Union wanted to step beyond traditional branding, make a personal connection with consumers, and emphasize their position as a community bank with deep roots in the Seattle area. To achieve this, a team of brand ambassadors has been strategically working...
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