3-D Chalk Art Illustrates Experiential & Social Integration

The integration of social media and experiential at Social Media Day Philadelphia demonstrates the ability for the two channels to build deeper relationships and more effective reach.

Amgen: BiTE “Engages” Attendees at ASCO 2019

The integrated Amgen campaign at 2019 ASCO used integrated media and experiential marketing to reach and educate event attendees Amgen and cancer research.

SUPERPRETZEL: Celebrating #NationalSoftPretzelMonth with a Twist

EMC Outdoor, in partnership with 160over90, developed a custom designed and curated experiential activation for SUPERPRETZEL.

Intrinsic Wine Co.: Using Guerrilla Marketing to Reach SXSW Attendees

Intrinsic Wine Co. used art and guerrilla marketing tactics to reach the SXSW audiences, gaining massive brand awareness and building brand value.

Minted: A DTC Finds Success in Data-Driven Out of Home

Direct-to-consumer (DTC) brands are known for making waves—taking what has been done by the long-standing players in the market and completely turning it on its head. Their fresh perspective allows them to break into their industry in bold ways. They start by taking a...

Webtoon: Comic-Con Exhibit Reaches ‘Creators’ Where They Are

Webtoon is one of the most innovative, forward-thinking—dare we say “disruptive”—digital companies in entertainment, offering a platform as unique as each of its “Creators”. They capitalize on the popularity of this comic form with an app platform built to share user generated content and monetize popular contributors.

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Mexico Tourism: OOH Brings Adventure to the Adventurous

Travel and tourism brands are competing for consumers’ attention in one of the most challenging industries. Out of Home is an advertising format unique for its ability to serve large scale brand awareness and consideration for destination brands, and it can target audiences in key feeder cities.

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Legacy Campaign: Lacoste – US Open 2005

Way back in 2005 (2 years before the iPhone came out) we ran this campaign in NYC for Lacoste. Their goal was to target the crowds attending the U.S. Open. We worked with Lacoste and their French agency to build a plan that covered the island of Manhattan via the bridges and tunnels, as well as interior roadways in key targeted neighborhoods.

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Wegmans: Do what you love, love what you do!

Wegmans and their agency teamed up with EMC Outdoor to reach pockets of neighborhoods in Medford, MA for a recruitment campaign. Based on the location of the Wegmans, EMC Outdoor examined reaching the local audience within a 15 to 20 mile radius of the opening store.

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NerdWallet: Going Underground to Breakout in the Tech World

With industry giants like Facebook, Apple and Google dominating ad spaces large and small across San Francisco, how does a startup stick out and make an impression? Answer: by exclusively taking over of one of BART’s busiest stations located between the Financial District and SoMa, of course!

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Earth Fare: Targeting Stores Across the Country

Trying to target several store openings across multiple markets around the country can prove to be difficult for some advertisers.
That’s why Earth Fare and their agency turned to EMC for an OOH solution that could find the best solutions to target a 3-5 mile radius around each opening store within a market.

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ADOBE: Reaching Dreamforce Attendees

Everyone that knows about Dreamforce wants to attend Dreamforce, and 2016 was no exception with over 170,000 attendees descending on San Francisco. Adobe wanted to make waves at this huge event and...

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