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Our Recent Work: Creative and strategic out of home advertising campaigns
Posts Tagged ‘posters’
Minted: A DTC Finds Success in Data-Driven Out of Home
Direct-to-consumer (DTC) brands are known for making waves—taking what has been done by the long-standing players in the market and completely turning it on its head. Their fresh perspective allows them to break into their industry in bold ways. They start by taking a new approach to a product, process or service, and continue by […]
NerdWallet: Going Underground to Breakout in the Tech World
With industry giants like Facebook, Apple and Google dominating ad spaces large and small across San Francisco, how does a startup stick out and make an impression? Answer: by exclusively taking over of one of BART’s busiest stations located between the Financial District and SoMa, of course!
Earth Fare: Targeting Stores Across the Country
Trying to target several store openings across multiple markets around the country can prove to be difficult for some advertisers.
That’s why Earth Fare and their agency turned to EMC for an OOH solution that could find the best solutions to target a 3-5 mile radius around each opening store within a market.
CURE: From Targeting Trade Shows to General Markets
Trying to target a general market as well as trade show attendees can be tough. That’s why CURE, Pharmacy Times and their agency turned to EMC Outdoor for an OOH solution.
Siggi’s Dairy: Viking yogurt invades U.S. with outdoor advertising
The battle between Icelandic Vikings and Greek Hoplites is heating up, or at least it is in the yogurt world. Icelandic style “skyr” yogurt maker Siggi’s is taking their quest to overthrow Greek dominance of the yogurt world to the next level. A key stage in the quest is to expand brand awareness by adding […]
Nova Scotia Uses outdoor advertising to promote tourism
When the tourism board for Nova Scotia wanted to target residents in one of their key departure points—Boston—they turned to outdoor advertising for its ability to reach an audience at numerous touch points across the market. By placing the campaign in winter, Nova Scotia was able to appeal to cold Bostonians and reach them […]
Mount Sinai Hospital: Using the full palette of out of home media
Out of home media excels at reaching an audience at multiple touchpoints during their daily life. With strategic media choices, advertisers can selectively target their audience and use multiple media formats to intercept them at various locations. That’s just what Mount Sinai Hospital did in Chicago to raise awareness about the strengths of their team […]
Stevi B’s: Creating a regional presence with billboard advertising
Billboards have long been recognized as a great way to drive traffic to a specific retail location – the “directional” has probably been around as long as the medium. But the simple directional billboard or poster can do much more than drive traffic. By combining their restaurants’ efforts regionally, Stevi B’s is using out […]
Subway still has a strong appetite for out of home!
What started off four years ago as a relatively modest poster campaign in one city has blossomed into a key component of Subway’s integrated regional marketing across the Southeast. Subway has remained strongly committed to the power of outdoor advertising as positive results from the campaign continue to drive growth into more key states. […]
Stretching a budget into statewide coverage!
When the Pennsylvania WIC (Women, Infants & Children) program wanted to reach their target audience in lower income areas across the entire state to promote healthier dietary choices and greater partnership, they tapped Douglas Gould & Company, a NY-based strategic communications firm who provided the research, messaging, strategy and creative for this re-branding campaign. Douglas […]
Outdoor advertising integrated in 2009 summer campaign equals tremendous 62% growth in down economy
When Tampico beverages wanted to make a big splash, and increase their presence in the Las Vegas market they made sure to include outdoor advertising as a key part of their integrated campaign. The overall strategy, designed to reach Hispanic Moms, included out of home, radio, print, and in-store events at the neighborhood grocery stores. […]
Subway – Giant subs make Atlanta hungry!
We sincerely apologize for getting the Subway “five-dollar-foot-long” song stuck in everyone’s head (you have to admit – it’s a really catchy jingle) but we couldn’t pass up the opportunity to write about this outdoor advertising campaign – we’re always thrilled to see advertisers really making the most of out of home. This campaign […]
Digital billboards take over Atlanta!
When the super-high-tech internet security company Trend Micro, wanted to announce their new personal internet security product to the Atlanta audience their agency Philip Johnson Associates turned to the low-tech power of out of home advertising to dominate the market, and EMC for it’s outdoor expertise. The lynch pin of the campaign was a market […]