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"Billboard Advertising"
In highly rural areas where billboard advertising is often one of the only ways to reach your target audience, it is always a challenge for advertisers is find locations amongst the numerous small and hyper-local billboard companies in the areas. And when you’re talking about covering the wide open spaces of the [...]
Because of the place-based nature of most outdoor media, it excels at reaching specific demographic groups with targeted messaging. So if you wanted to reach the Hispanic community in Chicago for example, you could do that with a program of strategically placed OOH media.
That’s just what ComEd is doing to promote [...]
There’s an old saying in outdoor advertising that “seven words is one too many”. It’s a way of conveying that simplicity and laser-focused design is one of the key elements to a successful outdoor advertising campaign. The best out-of-home makes the most of that idea by making its simplicity its strength.
Summer’s finally over and all over the country students are heading back to school.
According to the OAAA “Almost 20 million of those students will be heading to the nation’s 4,409 colleges and universities in the fall — over 5 million more than 20 years ago.”
With the growth [...]
Want to engage local consumers in a fun and exciting way, get some great branding & PR buzz, and give something back to the local communities at the same time?
That’s just what Stevi B’s did with their recent billboard campaign in the Atlanta [...]
At EMC we’re really excited to be part of the launch of an extensive new campaign by the popular greek yogurt – Chobani.
Billboard advertising is a major component in their new nationwide campaign, and the outdoor portion covers over 15 markets from New York, [...]
When the Costa Rica Tourism Board wanted to reach a number of key US markets with some spectacular out-of-home spaces, they turned to EMC for our in-depth National market knowledge and management of all the campaign details. From market / media research, to proposals, to posting and display time management — our client has gotten [...]
