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Our Recent Work: Creative and strategic out of home advertising campaigns

Billboard Advertising
Mexico Tourism: OOH Brings Adventure to the Adventurous
Mexico Tourism: OOH Brings Adventure to the Adventurous

Travel and tourism brands are competing for consumers’ attention in one of the most challenging industries. Out of Home is an advertising format unique for its ability to serve large scale brand awareness and consideration for destination brands, and it can target audiences in key feeder cities.

Earth Fare: Targeting Stores Across the Country
Earth Fare: Targeting Stores Across the Country

Trying to target several store openings across multiple markets around the country can prove to be difficult for some advertisers.
That’s why Earth Fare and their agency turned to EMC for an OOH solution that could find the best solutions to target a 3-5 mile radius around each opening store within a market.

CURE: From Targeting Trade Shows to General Markets
CURE: From Targeting Trade Shows to General Markets

Trying to target a general market as well as trade show attendees can be tough. That’s why CURE, Pharmacy Times and their agency turned to EMC Outdoor for an OOH solution.

Steelhouse Media: Reaching Cannes Lions 2016 Attendees with Out of Home
Steelhouse Media: Reaching Cannes Lions 2016 Attendees with Out of Home

Trying to target an international event overseas is difficult, especially when dealing with international media and currency. That’s why Steelhouse Media and their agency turned to EMC Outdoor for an Out of Home solution that could help them effectively target attendees at Cannes Lions 2016. Looking for large, impactful media, EMC put together a plan […]

ShopRite/PriceRite: Regional Out of Home Drives Awareness
ShopRite/PriceRite: Regional Out of Home Drives Awareness

Trying to target specific demographics across multiple markets up and down the East Coast can be a complex and time consuming task. That’s why ShopRite, PriceRite and their agency turned to EMC for an OOH solution that would target specific stores and competitors up and down the East Coast. This campaign reached targeted stores between […]

Everest College: Reaching Potential Students with Out of Home Media
Everest College: Reaching Potential Students with Out of Home Media

Trying to target specific demographics across multiple diverse markets around the country can be a time consuming task. That’s why Everest University and their agency turned to EMC for an OOH solution to target these specific groups within each market. This campaign reached targeted campuses across the country, using a variety of OOH media, tailored […]

TIDAL and The Beatles Launch on OOH Digital Here, There and Everywhere
TIDAL and The Beatles Launch on OOH Digital Here, There and Everywhere

When international high fidelity music streaming service, TIDAL, needed Help! launching a multi-national buy in a matter of weeks with a top-secret creative, they turned to EMC Outdoor for a plan of action. Reaching out to EMC in early November, TIDAL wanted to have the creative launch in multiple markets on Christmas Eve. The clandestine […]

Things Remembered: Driving Holiday Retail Traffic with OOH
Things Remembered: Driving Holiday Retail Traffic with OOH

When Things Remembered was looking for a way to show off their re-branding and drive holiday traffic to their stores, they turned to out of home and EMC Outdoor. Being new to out of home, Things Remembered wanted to tap an experienced, reliable media partner that could deliver an OOH plan to help drive foot […]

Stryker: Making the most of Trade Show Marketing with Out of Home
Stryker: Making the most of Trade Show Marketing with Out of Home

Trade shows and conventions are important opportunities for developing new business, launching new products, and staying in touch with existing clients while assessing the state of the industry. Despite their importance, many companies miss a key opportunity to reach industry members before they ever set foot on the floor – Out of Home Media. When […]

SoFi: Reaching your target demographics with Out of Home
SoFi: Reaching your target demographics with Out of Home

When you need to reach a very specific target demographic, and you need to do it in multiple markets across the U.S., and you need to have the campaign up and running in about 3 weeks, what do you have?  A perfect recipe for out of home advertising and a great reason to work with […]

Siggi’s Dairy: Viking yogurt invades U.S. with outdoor advertising
Siggi's Dairy: Viking yogurt invades U.S. with outdoor advertising

The battle between Icelandic Vikings and Greek Hoplites is heating up, or at least it is in the yogurt world. Icelandic style “skyr” yogurt maker Siggi’s is taking their quest to overthrow Greek dominance of the yogurt world to the next level. A key stage in the quest is to expand brand awareness by adding […]

Mustaches on 350 OOH faces, in 23 markets, in 16 Days. Yep, it happened!
Mustaches on 350 OOH faces, in 23 markets, in 16 Days.  Yep, it happened!

Sometimes clients need to do things like target 20+ markets using out of home media with just over three weeks to plan and execute the whole program.  No problem…we’re always here to help. When peer-to-peer rideshare company Lyft and their agency needed to quickly promote their 2-week free ride event—“Lyftapalooza”— they turned to the out […]

Nova Scotia Uses outdoor advertising to promote tourism
Nova Scotia Uses outdoor advertising to promote tourism

When the tourism board for Nova Scotia wanted to target residents in one of their key departure points—Boston—they turned to outdoor advertising for its ability to reach an audience at numerous touch points across the market.   By placing the campaign in winter, Nova Scotia was able to appeal to cold Bostonians and reach them […]

City College of San Francisco: OOH helps boost enrollment 34%
City College of San Francisco: OOH helps boost enrollment 34%

City College of San Francisco knows the value of a good integrated advertising campaign. As the college was placed in limbo while waiting for accreditation technicalities to go through, the San Francisco learning institution found that its enrollment was plummeting. In a bold move, the college decided to make a critical investment in advertising to […]

Atlanta Botanical Gardens: Seasonal ads with digital OOH
Atlanta Botanical Gardens: Seasonal ads with digital OOH

If you want to make a big impression in a market, outdoor advertising is a powerful tool.  But just like its actual geography, each market has its own particular out of home landscape to navigate.  A critical part of media buying is searching that local landscape to find the OOH gems that will maximize target […]

Stevi B’s: Committed to the power of outdoor advertising
Stevi B's: Committed to the power of outdoor advertising

One of the best testaments to the effectiveness of outdoor advertising is when advertisers continue to make it an integral element in their marketing plans.  That’s just what restaurant chain Stevi B’s has done over the past several years, continuing to use out of home to build brand awareness regionally, and to drive traffic locally. […]

Lane Bryant: Using digital out of home to make an entrance
Lane Bryant: Using digital out of home to make an entrance

Opening a new retail location is a big deal.  When that location is your new Manhattan flagship it’s a really big deal. So, when Lane Bryant and their agency wanted to announce the grand opening of their new store in a spectacular way, they turned to digital outdoor advertising for its ability to make the […]

Mount Sinai Hospital: Using the full palette of out of home media
Mount Sinai Hospital: Using the full palette of out of home media

Out of home media excels at reaching an audience at multiple touchpoints during their daily life.  With strategic media choices, advertisers can selectively target their audience and use multiple media formats to intercept them at various locations. That’s just what Mount Sinai Hospital did in Chicago to raise awareness about the strengths of their team […]

Fruition Partners: Reaching event attendees with outdoor advertising
Fruition Partners: Reaching event attendees with outdoor advertising

Out of home media is ideal to reach event attendees with the proximity of traditional media to convention centers and hotels.  With the addition of digital media – like this digital billboard – it also provides advertisers with the flexibility to use multiple creative executions, and deliver several messages. That’s just what Fruition Partners did […]

Stevi B’s: Creating a regional presence with billboard advertising
Stevi B's: Creating a regional presence with billboard advertising

Billboards have long been recognized as a great way to drive traffic to a specific retail location – the “directional” has probably been around as long as the medium.   But the simple directional billboard or poster can do much more than drive traffic.  By combining their restaurants’ efforts regionally, Stevi B’s is using out […]

Luckily for TiVo out of home advertising can’t be TiVo’d!
Luckily for TiVo out of home advertising can't be TiVo'd!

When TiVo wanted to announce all the new features of their service, the brand and their agency turned to EMC for an OOH campaign that would cover San Francisco. The result was a multi-media campaign designed to reach their audience at multiple key points throughout the market. Bulletins — both static and digital — and wallscapes were […]

Reaching America’s heartland with outdoor advertising
Reaching America's heartland with outdoor advertising

In highly rural areas where billboard advertising is often one of the only ways to reach your target audience, it is always a challenge for advertisers is find locations amongst the numerous small and hyper-local billboard companies in the areas.  And when you’re talking about covering the wide open spaces of the  American Midwest, you […]

Communicate to your target demographic with outdoor advertising
Communicate to your target demographic with outdoor advertising

Because of the place-based nature of most outdoor media, it excels at reaching specific demographic groups with targeted messaging.  So if you wanted to reach the Hispanic community in Chicago for example, you could do that with a program of strategically placed OOH media.   That’s just what ComEd is doing to promote the helpful […]

Great Creative & Outdoor Advertising: the perfect partnership
Great Creative & Outdoor Advertising: the perfect partnership

There’s an old saying in outdoor advertising that “seven words is one too many”.  It’s a way of conveying that simplicity and laser-focused design is one of the key elements to a successful outdoor advertising campaign.  The best out of home makes the most of that idea by making its simplicity its strength. Quill’s “Office” […]

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