How Location-Based Strategies Can Improve Destination Marketing
Location-based marketing strategies allow travel and tourism brands to stand out in the market by reaching audiences at each phase of the engagement funnel.
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Tag: brand
Changing the Way You Think About Event Spaces
Break the conference room mold by innovating with unforgettable spaces and brand experiences that speak to your material, brand and audience.
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Why is the Customer Experience Important for Your Brand?
Customer Experience is an integral part of all interaction between a company and an individual. Through careful and deliberate experiential marketing and customer service efforts, a company can expose an individual to a brand and continue to develop that relationship into a loyal customer.
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Does Brand Authenticity Matter?
We’ve all heard the popular slogans companies use to position themselves as socially supportive organizations. Since this positioning strategy can be a value-add for a brand, but it can also be perceived as disingenuous, it’s important that brands understand authenticity and why it matters.
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Introducing Account LAB: How Our Strategy Team Can Benefit You
At EMC Outdoor and EMC Events, we have officially launched our strategy team and named it Account LAB. This team acts as a strategic and creative plug-in, ready for engagement with you around your goals, challenges, and KPI’s related to out of home, experiential and events.
Read More![Out of Home and the Casual Consumer [Infographic]](https://www.emcoutdoor.com/blog/wp-content/uploads/2018/05/HEADER-100.jpg)
Out of Home and the Casual Consumer [Infographic]
Out-of-Home advertising is something we encounter on a daily, even hourly basis. Paired with other forms of advertising, it can amplify any campaign. Check out the stats below and the story of Jane, your average consumer. Follow her on a routine day where Out-of-Home and Digital media influence her as she commutes, shops, and makes a buying decision.
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How to Create a Brand Presence Off of the Trade Show Floor
For many brands, trade show marketing is a major component of the integrated marketing mix because it offers such a unique brand engagement opportunity. With the right audience in the right place at the right time, it’s a no-brainer to market to them. How can your brand make the most of the investment and opportunity?
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Why Top Brands Spend More on Out of Home
In the latest World Advertising Research Center (WARC) Global Ad Trends report, it states “successful brands allocate an average 13% of their media budget to out of home.” Since reading the report, I have been interested in understanding more about these successful brands. Who are they and why do they buck the 6% average adspend in Out of Home? How do they use OOH to strategically position their products and services? Most importantly, why should we pay attention to the trend?
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Using Sports to Engage and Connect with Consumers
Successful brands position themselves to take full advantage of an opportunity by understanding consumers’ interests and by being creative and engaging. Sports offer infinite ways to reach your audience, and keeping your messaging around your teams, will allow your brand to stand out from the rest.
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