The Power of Proximity in Out of Home Media
While OOH has experienced an incredible change over the last few years with data and technology...
Read MoreWhile OOH has experienced an incredible change over the last few years with data and technology...
Read MoreThe worst thing marketers can do when faced with a crisis is panic. We must fight the flight instinct and, instead, discover opportunities for advancement.
Read MoreBest of the Blog 2019 is a compilation review of 2019’s top-performing, most-read, most-shared articles on the EMC Outdoor blog.
Read MoreAs we enter 2019, we look forward with excitement at what new opportunities and developments lay ahead. We’re eager to gain deeper engagement, more connectivity and a better understanding of the world around us. These are all major focal points that will make us better marketers and planners that create more effective out of home, trade shows, experiential and digital campaigns. At the same time, it’s equally important to reflect on the year behind us, taking stock of our growth and development over what has been a landmark year for marketing and advertising. To that end, this 2018 Best of the Blog is a compilation of the year’s top-performing, most-read, most-shared posts.
Read MoreExperiential marketing is one of the fastest growing areas of advertising, but nobody seems to talk about why it is so powerful. The novelty of experience makes our memories stronger, builds social connection, and impacts our perception and mental processes in everyday life.
Read MoreA few years ago, most media buyers probably would have said that digital media = the future and out of home media = the past. Over the last couple of years, however, an increasing number of studies is showing that the two channels are more aligned than we might have guessed.
Read MoreThe inventor of the Segway, Dean Kamen once said, “Every once in a while, a new technology, an old problem, and a big idea turn into an innovation” Out of Home media is currently on the cusp of just such a “once in a while” moment, a foundational change that will completely reshape the future of the industry.
Read MoreThink of a wedding cake – close your eyes and picture it in your mind. It probably has several tiers, each one getting a little bit smaller as you move up – right? It turns out that wedding cake is a pretty good model for the evolution of Out of Home media planning. If you haven’t been paying close attention, you may think OOH is still planned the way it was 20 years ago, but nothing could be farther from the truth.
Read MoreThe omni-channel paradigm is the Holy Grail of modern advertising, yet there have been significant obstacles in achieving it. Out of Home can provide a powerful additional touchpoint and tool by improving the ability to positively identify audiences (one of the most crucial elements) and bring them into the digital environment.
Read MoreLast week I had the distinct pleasure of attending my first OAAA/Geopath conference in New Orleans. With all the changes we’ve been seeing in the industry over the past few years I was excited to see where this was all headed. Out of Home media is ready to take a giant leap forward, here’s where we think that leap is headed.
Read MoreDigital Out of Home media is on the verge of a change that will ultimately reshape the Out of Home industry. As the media moves toward a screen based environment tied to data & technology criteria like time, content, and contextual relevance will be the new pillars of OOH media placement.
Read MoreOut of home media has been relatively static for quite a long time, but with the introduction of big data the industry is poised for some major changes to the fundamental landscape of how the media is planned, bought and used by advertisers.
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