It's no secret that 2020 was a difficult year for the Out of Home industry. But innovation and acceleration have set up the industry for a dynamic future.
Programmatic Out of Home is having a moment. Like a big, splashy, “Here I Am!”, debutante, coming of age kind of moment. This moment has been coming down the road for a while, but COVID put some high-octane rocket fuel...
Best of the Blog 2019 is a compilation review of 2019's top-performing, most-read, most-shared articles on the EMC Outdoor blog.
In 2020, out-of-home will see more efficient campaigns, better use of data, a shift in agency-advertiser teams, and the rise of artificial intelligence.