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Sprint: Reaching Super Bowl fans in Houston with Experiential Marketing

Sprint: Reaching Super Bowl fans in Houston with Experiential Marketing

by Matthew Noll | Mar 6, 2017 | Daily Updates, Event Marketing, Featured, Guerrilla Marketing, Segway Advertising

Every February football fans, and advertising people join in anticipation of one of the biggest advertising events of the year – the Superbowl.  We’ve all heard the huge numbers that get thrown around— $5 million dollars for a :30 second television spot (and that’s...
Farmer’s Market: Launching a new product, samples included!

Farmer’s Market: Launching a new product, samples included!

by Caitlin Campbell | Feb 21, 2017 | Daily Updates, Event Marketing, Featured, Non-traditional Media, Street Teams

Launching a new product is a challenging endeavor. Getting consumers to change their routine and try something new is often an uphill battle. This is even more the case with people and their pet food. Pet owners are keyed in to the health and happiness of their furry...
CURE: From Targeting Trade Shows to General Markets

CURE: From Targeting Trade Shows to General Markets

by Caitlin Campbell | Feb 17, 2017 | Billboard Advertising, Daily Updates, Event Marketing, Featured

Trying to target a general market as well as trade show attendees can be tough. That’s why CURE, Pharmacy Times and their agency turned to EMC Outdoor for an OOH solution. CURE came to EMC for help with targeting a trade show in Chicago. The medical publication...
ACAAI: Taking sponsorship visibility to new heights across San Francisco

ACAAI: Taking sponsorship visibility to new heights across San Francisco

by Caitlin Campbell | Feb 2, 2017 | Daily Updates, Event Marketing, Featured

The American College of Allergy, Asthma and Immunology tapped EMC Events to plan and execute city specific outdoor and indoor promotional sponsorship opportunities. Our Trade Show Marketing team worked closely with the organization and the exhibiting advertiser TEVA...
ADOBE: Reaching Dreamforce Attendees

ADOBE: Reaching Dreamforce Attendees

by Matthew Noll | Jan 9, 2017 | Daily Updates, Event Marketing, Segway Advertising, Street Teams

Everyone that knows about Dreamforce wants to attend Dreamforce, and 2016 was no exception with over 170,000 attendees descending on San Francisco. Adobe wanted to make waves at this huge event and create not only awareness, but excitement about their product, Adobe...
Legacy Campaign: Nortel, “What Do You Want the Internet to Be?”, 2001

Legacy Campaign: Nortel, “What Do You Want the Internet to Be?”, 2001

by Caitlin Campbell | Oct 11, 2016 | Airport Advertising, Banner, Event Marketing, Mobile Billboards, Non-traditional Media, Traditional Media

As we’ve been going through our 25th year in out of home, we’ve been taking a look back at some of the campaigns that helped shape our agency. This is not only helped shape our agency, but maybe helped shape the internet. Using out of home media to reach...
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