Love in Motion: Experiential Marketing Transforms Montco Date Nights

by Jonathan Megahey | Mar 7, 2024 | Daily Updates, Event Marketing, Experiential Marketing

This winter, the Valley Forge Tourism and Convention Board transformed the traditional concept of date night into an engaging mobile experience with their campaign, “Date Night in Montco.” This initiative is a testament to the innovative use of...

Visit Seattle’s ‘I Know a Place’ Campaign: Authentic and Personalized Experiential Marketing

by Jonathan Megahey | Aug 30, 2023 | Daily Updates, Experiential Marketing, Featured, Wrapped Vehicles

With its rich culture, beautiful landscapes, and active city life, Seattle has always been a destination that has something for everyone. Understanding this, Visit Seattle activated its “I Know a Place” campaign, serving up an experiential marketing...

Spreading Positivity and Gratitude at the Philadelphia Flower Show with IBX’s Gratitude Wall Initiative

by Jonathan Megahey | Mar 24, 2023 | Daily Updates, Event Marketing, Experiential Marketing, Trade Show

The power of gratitude and positivity can unite communities, foster well-being, and create meaningful connections. IBX recognized this potential and launched an experiential marketing campaign at the Philadelphia Flower Show aimed at encouraging attendees to express...

IBX: Experiential OOH Reaches New Health Insurance Subscribers

by Jonathan Megahey | Sep 29, 2022 | Event Marketing, Experiential Marketing, Featured, Grocery Store Advertising, Street Teams

At a time when public health is at the forefront of everyone’s mind, having health insurance to protect you from health and financial risks is more important now than ever. As of 2020, 31.6 million people of all ages are insured. Health insurance can cover these costs...

Peacock: Creating Hype and Turning Heads for Series Premiere

by Jonathan Megahey | Sep 26, 2022 | Billboard Advertising, Daily Updates, Experiential Marketing, Featured, Wrapped Vehicles

Since 1983, decades after plastering Hollywood with mysterious billboards bearing her name and Barbie-esque silhouette, the self-made urban legend can still be found zipping through the streets in her signature Pink Corvette.  Angelyne remains a hyper-local...

Flower Wall Creates a “Living” OOH Social Space Inside PSTM

by Jonathan Megahey | Apr 19, 2022 | Event Marketing, Experiential Marketing, Trade Show

EMC and Allergan Natrelle worked closely to plan and execute a living flower wall inside Plastic Surgery The Meeting (PSTM) that created a space to drive attendees to their booth and that event attendees could visit multiple times during their stay. Allergan wanted to...