Tag: Agency

Betsy McLarney Joins Geopath Board of Directors [Press Release]
January 10, 2019 No Responses

Betsy McLarney Joins Geopath Board of Directors [Press Release]

Betsy McLarney, CEO of EMC Outdoor, a nationally recognized, location-based marketing agency headquartered in Philadelphia, PA, was elected as a new member to the Geopath Board of Directors.
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Finding My Outdoor Voice in Out of Home [Intern Spotlight]
November 20, 2018 No Responses

Finding My Outdoor Voice in Out of Home [Intern Spotlight]

Since May, I've held an internship at EMC Outdoor. I'm grateful to be one of the 80% of students who intern at least once in college and 50% who intern more than once. The Out of Home industry and location-based marketing were exciting and new, and this intern...
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How to Leverage Your Emotions for Better Selling
November 15, 2018 No Responses

How to Leverage Your Emotions for Better Selling

When you go through a full sales cycle, you experience the myriad of emotions which accompany it: rejection, fear, resiliency, purpose, fulfillment, defeat, and success. Closing a deal feels great, but the losses don't. We must learn to bounce back from reject...
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6 Traits of Good Relationship Development
August 28, 2018 No Responses

6 Traits of Good Relationship Development

The key to being successful in sales is the ability to forge a trusting relationship with clients or prospects. Successful selling is dependent upon an established rapport, being likable and trustworthy, and a willingness to dig-in to a business to understand ...
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Top 5 Questions About Out of Home Advertising
September 25, 2017 No Responses

Top 5 Questions About Out of Home Advertising

I spend a good portion of the year traveling to cities across our great land, conducting meetings to introduce our services, explore potential partnerships and discuss the Out of Home landscape in general. One of the things I enjoy is creating an “a-ha” mo...
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OOH: The Spice in Your Media Plan
June 27, 2017 No Responses

OOH: The Spice in Your Media Plan

Chili is one of my favorite dishes to prepare for my family. There must be a million different recipes out there, but if nothing else, you gotta have some type of meat, beans and a sauce. Think of the basic ingredients to any chili recipe and compare it to tra...
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San Francisco | A Day in the Life of a Convention Attendee
June 20, 2017 No Responses

San Francisco | A Day in the Life of a Convention Attendee

San Francisco is one of the top trade show and convention markets in the country and possibly the world. It also happens to be a fantastic city for food, drink, sights, and shopping. I often spend a lot of my...
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How to support your event with sponsorship strategies & exhibitor marketing tactics
April 13, 2017 No Responses

How to support your event with sponsorship strategies & exhibitor marketing tactics

The event organizer is committed to producing a successful event for all its members in attendance. While there are many tasks at hand when producing an event, sponsorship-advertising solutions are but one element that requires special attention.
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The Benefits of Partnership: How an Out of Home Expert Can Bring Focus to Your Media Planning
March 2, 2017 No Responses

The Benefits of Partnership: How an Out of Home Expert Can Bring Focus to Your Media Planning

We as consumers commonly face situations when we have to seek out experts or professionals to handle tasks we either are unfamiliar with, or don’t have the time to handles ourselves. In the advertising world, ad agencies as well as brands can face the same ...
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A New Year, A New Lesson Plan: OOH & Data
February 17, 2017 No Responses

A New Year, A New Lesson Plan: OOH & Data

Are you having trouble reaching potential students in a media saturated market? There is a need for a more focused and calculated media plan, utilizing data to reach potential students. Learn how big data can inform your out of home placements, and help focus ...
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Creative Hindsight is 20/20
February 10, 2017 No Responses

Creative Hindsight is 20/20

Out of Home is a powerful strategy to help drive attendee traffic to your trade show booth, but the rules and regulations can be confusing at times. How can you maximize your creativity while encountering (and abiding by) hurdles? Our VP, Media Strategy, John...
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Thriving Through The Years: EMC Outdoor Celebrates 25 Years in Out of Home
December 7, 2016 No Responses

Thriving Through The Years: EMC Outdoor Celebrates 25 Years in Out of Home

Like many outdoor advertising companies, EMC Outdoor was launched to serve a need, driven by a mix of intuition, vision, an entrepreneur’s willingness to take a calculated risk, and simply being in the right place at the right time. 25 years later our CEO, B...
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Musicians In The Media Agency World
May 5, 2015 No Responses

Musicians In The Media Agency World

I work with a lot of musicians. At EMC Outdoor we have all types: some with music degrees, those that perform in premiere choral groups, songwriters floating new work at open mics, someone diving deep into orchestral compositions, and a few...
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Building Relationships: Trust, Respect, and more Service than Sales
August 5, 2014 No Responses

Building Relationships: Trust, Respect, and more Service than Sales

Trust and Respect, they travel on a 2-way street between account manager and client in any successful relationship. Before that happens, how do you get the traffic flowing both ways and back at you?  Well, lots of hard work, but...
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