Tag: billboard advertising

Out of Home Media Drives Recruitment for Recovering Businesses
March 4, 2021 No Responses

Out of Home Media Drives Recruitment for Recovering Businesses

As we begin the long road to economic recovery an important aspect for business trying to return to normal will be staffing and recruitment. A large pool of potential employees coupled with a large number of returning positions will lead to a volatile market for recruiters. As they work through this period it will be important to remember that Out ...
read more
OOH 101: A Comprehensive Introduction to Out of Home Media [Ebook]
November 19, 2019 No Responses

OOH 101: A Comprehensive Introduction to Out of Home Media [Ebook]

OOH 101 is an easy-to-read reference for out of home media types and formats, why it should be a part of your media plan, and how it should be implemented.
read more
The History of Billboards [Infographic]
October 22, 2019 No Responses

The History of Billboards [Infographic]

Take a journey through history to see how billboard advertising has developed over the years, from illustrated posters to digital screens!
read more
The Push and Pull of Out of Home Today
June 11, 2019 No Responses

The Push and Pull of Out of Home Today

Advertising used to focus on pushing out messaging to consumers. Today, we see data, technology and creativity feed brands' abilities to pull-in audiences.
read more
How Location-Based Strategies Can Improve Destination Marketing
April 4, 2019 No Responses

How Location-Based Strategies Can Improve Destination Marketing

Location-based marketing strategies allow travel and tourism brands to stand out in the market by reaching audiences at each phase of the engagement funnel.
read more
What a $5M Super Bowl Ad Can Buy in OOH in 2019
February 14, 2019 No Responses

What a $5M Super Bowl Ad Can Buy in OOH in 2019

This year, Super Bowl advertisers spent an estimated $5.1 million per TV spot to reach 98.2 million viewers. Here's our recommendation for spending in out-of-home media instead of a $5 million spot.
read more
5 Important Trends for Out of Home in 2019
December 21, 2018 No Responses

5 Important Trends for Out of Home in 2019

As the New Year fast approaches, we take a look at trends that are gaining ground in out of home. As marketers and media planners know, staying up on the latest technologies and innovations means future-proofing your business and creating a sustainable operati...
read more
Innovating With the Oldest Ad Medium
September 5, 2018 one Response

Innovating With the Oldest Ad Medium

In recent years, Out of Home advertising has gained greater recognition as a core part of an integrated media plan. The digitization of assets is rapidly transforming how and why advertisers use it. With new technological advances, we look at what brands are d...
read more
The History of Digital Out of Home [Infographic]
August 10, 2018 No Responses

The History of Digital Out of Home [Infographic]

In the last half-century, we've witnessed the development of Digital Out of Home technology, which has brought new messaging and media planning capabilities to an age-old format. Reflect with us on the history of DOOH to get a glimpse of where it began and whe...
read more
The Rhythm of Advertising
July 24, 2018 No Responses

The Rhythm of Advertising

I’ve come to think about advertising in a different way. There is a flow by which we live and a rhythm by which we walk, and if any of those things go off beat, we know it fast. When an advertising message falls into our rhythm, it breaks through and is on b...
read more
The Power of Good Creative
June 19, 2018 No Responses

The Power of Good Creative

As advertisers, we want to put branding on everything under the sun to reach our target audience. The consumer's focus and attention are in high-demand and every brand is fighting for a slice of the pie. Good Out of Home creative grabs the consumer's attention...
read more
6 Common Planning Mistakes in Out of Home
June 11, 2018 No Responses

6 Common Planning Mistakes in Out of Home

What advertisers who are new to OOH don’t realize is that there are many factors to consider when building a campaign, such as viable media formats, audience targeting, location, etc. Gain a better understanding of OOH and strategies that will increase its e...
read more
Repairing a Community Through Advertising
June 7, 2018 No Responses

Repairing a Community Through Advertising

What comes to mind when you think of advertising? It can have a strong, meaningful purpose by creating awareness about an important value or idea. For the past 26 years, Camden County Council on Alcoholism & Drug Abuse (CCCADA) has filled the role of alcohol a...
read more
Why Top Brands Spend More on Out of Home
May 10, 2018 one Response

Why Top Brands Spend More on Out of Home

In the latest World Advertising Research Center (WARC) Global Ad Trends report, it states “successful brands allocate an average 13% of their media budget to out of home.” Since reading the report, I have been interested in understanding more about these s...
read more
Using Sports to Engage and Connect with Consumers
April 26, 2018 one Response

Using Sports to Engage and Connect with Consumers

Successful brands position themselves to take full advantage of an opportunity by understanding consumers’ interests and by being creative and engaging. Sports offer infinite ways to reach your audience, and keeping your messaging around your teams, will all...
read more
The ABCs of Out-Of-Home Measurement
April 13, 2018 2 Responses

The ABCs of Out-Of-Home Measurement

The methods for measuring out of home media have changed drastically over the last few years - if you haven't been paying close attention you might have missed out. Let us get you up to speed on where OOH has come from, and the exciting new tools that are just...
read more
Intro to OOH: Pt 3 – How to plan your Out of Home Media
February 1, 2018 2 Responses

Intro to OOH: Pt 3 – How to plan your Out of Home Media

Recent changes in data & technology are transforming the industry into a media that can be planned with the same types of targeting and precision as other channels. With the wide variety of media options available, the variability of media efficacy across ...
read more
What is Out of Home Media? – An Introduction
October 6, 2017 2 Responses

What is Out of Home Media? – An Introduction

read more
Millennial Mindset: A Day in the Media Life of a Millennial
May 2, 2017 No Responses

Millennial Mindset: A Day in the Media Life of a Millennial

This is the first in a series that will look at millennials and how they interact with out of home media. This first segment goes through the daily interactions that a millennial can have on any given day of the week with OOH media.
read more
The Benefits of Partnership: How an Out of Home Expert Can Bring Focus to Your Media Planning
March 2, 2017 No Responses

The Benefits of Partnership: How an Out of Home Expert Can Bring Focus to Your Media Planning

We as consumers commonly face situations when we have to seek out experts or professionals to handle tasks we either are unfamiliar with, or don’t have the time to handles ourselves. In the advertising world, ad agencies as well as brands can face the same ...
read more
Thriving Through The Years: EMC Outdoor Celebrates 25 Years in Out of Home
December 7, 2016 No Responses

Thriving Through The Years: EMC Outdoor Celebrates 25 Years in Out of Home

Like many outdoor advertising companies, EMC Outdoor was launched to serve a need, driven by a mix of intuition, vision, an entrepreneur’s willingness to take a calculated risk, and simply being in the right place at the right time. 25 years later our CEO, B...
read more
3 ways Out of Home can help drive your Educational Marketing
August 8, 2016 No Responses

3 ways Out of Home can help drive your Educational Marketing

Is OOH the missing piece to your educational marketing plan? Throughout my years here at EMC Outdoor, I have assisted a number of agencies working with Higher Education clients in achieving increased web activity, more actions on campus and increased...
read more
Out of Home Considerations in an Election Year
June 22, 2016 No Responses

Out of Home Considerations in an Election Year

If you want to reach Americans to ask for their vote, Go Outdoor! Although there are many OOH media options, it’s not a surprise that when people run for a political office, they first think of billboards.  Once thought of...
read more
Three common hurdles buying outdoor advertising
May 6, 2014 No Responses

Three common hurdles buying outdoor advertising

Buying billboards, and other forms of outdoor advertising, can be frustrating and time consuming.  We hear many complaints, but here are three that are fairly common, and a few thoughts to consider. 1. “Why won’t they call me back?” How...
read more