Political Advertising with Out of Home
An out-of-home media strategy can be an effective tool for targeting key voter audiences in highly competitive and under-served markets in an election year.
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Tag: strategy
Expert Tips for Planning a Branded Event
As brands are turning to live events to provide value for consumers, expert planning is critical to producing highly creative and impactful experiences.
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Experiential Marketing and How Email Enhances It
Experiential marketing integraties easily with email marketing. Brands can leverage emails to support experiential strategies and make them more effective.
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The Importance of Second Tier Trade Shows
Second-tier trade shows can play an important role in advancing marketing strategy and increasing brand awareness and engagement with your target audience.
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The Push and Pull of Out of Home Today
Advertising used to focus on pushing out messaging to consumers. Today, we see data, technology and creativity feed brands’ abilities to pull-in audiences.
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The Brave New World of Location Based Marketing
As out of home sees rapid digitization of media and more accurate audience targeting, location becomes key in building audiences and targeting advertising.
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5 Experiential Marketing Trends in 2019
As creating experiences becomes a bigger focus of marketers and their brands, let’s look at some trends that are shaping experiential marketing in 2019.
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How to Attract Customers with Localized Digital Marketing
Localized digital content makes the difference for brands of all types. As a location-based marketing tactic, it will put your brand on an audience’s radar.
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5 Important Trends for Out of Home in 2019
As the New Year fast approaches, we take a look at trends that are gaining ground in out of home. As marketers and media planners know, staying up on the latest technologies and innovations means future-proofing your business and creating a sustainable operation built for success. This is precisely how the out of home industry has managed to grow at a time when screens and digitization dominates every corner of our business and personal life. Data and technology will continue to drive the changes in OOH, just as it is with other media channels. As we look ahead, we see opportunities to increase efficiency and connectivity while decreasing irrelevant creative and wasted impressions.
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Does Brand Authenticity Matter?
We’ve all heard the popular slogans companies use to position themselves as socially supportive organizations. Since this positioning strategy can be a value-add for a brand, but it can also be perceived as disingenuous, it’s important that brands understand authenticity and why it matters.
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Introducing Account LAB: How Our Strategy Team Can Benefit You
At EMC Outdoor and EMC Events, we have officially launched our strategy team and named it Account LAB. This team acts as a strategic and creative plug-in, ready for engagement with you around your goals, challenges, and KPI’s related to out of home, experiential and events.
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Innovating With the Oldest Ad Medium
In recent years, Out of Home advertising has gained greater recognition as a core part of an integrated media plan. The digitization of assets is rapidly transforming how and why advertisers use it. With new technological advances, we look at what brands are doing with this extraordinary opportunity to innovate.
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