A Piece of the Pie: Experiential Marketing at Large Events
Large-scale events seem like inaccessible and costly marketing channels. The reality is they offer awareness and audience reach to fit any brand or budget.
Tag: summer events
What is the Power of an Experience?
Experiential marketing is one of the fastest growing areas of advertising, but nobody seems to talk about why it is so powerful. The novelty of experience makes our memories stronger, builds social connection, and impacts our perception and mental processes in...
Destination Marketing Done Right
Out of Home and Experiential marketing can be the difference-maker for your travel and tourism brand. The strengths of OOH—a variety of formats and targeting techniques—make it a valuable strategy for a destination brand. Experiential marketing can create ...
Mobile Tours: A Cost-Effective and Impactful Way to Reach a Hyper-Targeted Audience
A Mobile Tour allows a brand to maximize resources by designing a self-contained, fully-customizable, mobile exhibit space that creates a brand personality and easily travels where the target demographic actually lives, works and plays.
A Day in the Life: Summer Festivals
I always look forward to this time of year -- when the weather is just right, the atmosphere in the city is hopping, and everyone is ready to attend a calendar of summer events. With so many options for summer events and festivals to choose from, what type of ...
Summer is Coming: Use Experiential to Connect with Your Customer
Summer is a time when you’re sure to see people outside, open to new experiences in the beautiful weather. Experiential marketing is the smartest way to reach your target audience to create positive lasting impressions, promote new items, boost sales and mak...
Summer Vacation: Reaching tourists in major markets with Out of Home
This summer between Memorial Day and Labor Day, Americans will take over 600,000,000 long distance trips (TripAdvisor). Combine that with the fact that in 2015 leisure travelers in the U.S. spent over $650 billion (US Travel Association), it becomes clear that...
Why Experiential? New studies show experiential marketing drives behavior
We live in a world of endless choices where new brands and fresh categories pop up with increasing regularity, all vying for a consumer’s attention and loyalty. Couple this with a technological revolution – all news, all the time, unending...