The Booth and Beyond: Fundamentals for Your First Trade Show
Trade shows and conventions can be crucial marketing opportunities for exhibitors. We wanted to tap into the expertise of some of the newest team members’ of our Trade Show Marketing team, and share some of their knowledge on preparing for your tradeshow experience. This will be the first in a series that will walk you through key steps in the process – from the initial planning stages, to designing your booth, to checklists for your activation, and of course driving traffic to your booth using OOH media.
The Numbers Behind Trade Shows
Trade show marketing is one of the most effective ways to advertise in Out of Home. Here are some numbers that prove why that is.
San Francisco | A Day in the Life of a Convention Attendee
San Francisco is one of the top trade show and convention markets in the country and possibly the world. It also happens to be a fantastic city for food, drink, sights, and shopping. I often spend a lot of my time in markets checking out the media we place for our...
How to support your event with sponsorship strategies & exhibitor marketing tactics
The event organizer is committed to producing a successful event for all its members in attendance. While there are many tasks at hand when producing an event, sponsorship-advertising solutions are but one element that requires special attention.
Chicago | A Day in the Life of a Convention Attendee
Attending a convention in Chicago puts you in the middle of the largest city in the Midwest. With so much to do outside, why limit yourself to the walls of McCormick Place? We’ve put together a list of 7 Things to Do While in Chicago for a Convention.
How are Conventions Thriving When Communication is at Our Fingertips?
Desktop, laptop, tablet, smartphone. Email, phone call, text, Skype, FaceTime, video-conferencing – with so many forms of digital communication at our fingertips 24/7, making clients just a tap away why is it that tradeshows are not just surviving, but thriving in the connected age? There are five crucial reasons for leaving the office behind and attending an event.
Creative Hindsight is 20/20
Out of Home is a powerful strategy to help drive attendee traffic to your trade show booth, but the rules and regulations can be confusing at times. How can you maximize your creativity while encountering (and abiding by) hurdles? Our VP, Media Strategy, John Foster gives some tips for navigating the red tape.
Fortune Cookies, Smoothies and Dog Food – Oh My! An Experiential Update from EMC Events
With spring on the horizon it’s time for an update from our experiential experts at EMC Events.
Maximize B2B / Trade Show Branding through Smart Outdoor Advertising
Today virtually every brand participates in an industry trade show as a means to stay current with new trends, launch new products and nurture business relationships. In fact, in a world where so much happens via email and on the phone, it’s becoming vitally important...