GoodPoint: EMC’s integrated approach to audience behavior, location data, market knowledge and attribution trends.

Our GoodPoint process allows advertisers to reach highly targeted audiences, efficiently, and at scale.

GoodPoint takes a 360 view of our clients location-based marketing needs, and provides an end to end solution that incorporates:

  • • A full suite of data solutions
  • • Research and planning tools
  • • Custom media analytics
  • • Multiple attribution methods

From strategic planning through execution and measurement, and across all of EMC’s service areas, GoodPoint focuses on critical points to deliver the most efficient and effective programs for our clients.

GoodPoint is an end to end location-based marketing solution – from research, analytics and planning all the way through activation and measurement – it allows us to optimize campaigns at every step along the process.

From finding the right audience, to determining strategy, to finding the right markets, to media mix and allocation, and then evaluating the performance of the campaign.

The result? Efficiency, Economy, Effectiveness.

The result is campaigns planned from an audience first perspective and focused on delivering the most valuable OOH touchpoints available.

Our Work:

We love what we do, and every campaign is a unique solution - these are a few of our favorites. See some more here.

South Dakota

Taking a national monument on an experiential road trip.


Integrating OOH and Digital helped Delta Dental drive awareness.


Reaching conference attendees in New Orleans with OOH media.


Targeted Out of Home placement drove this delivery service to max capacity.


We created a wall of branded surfboards to take this brand to the beach.


Sprint made a big splash at the big game in Houston


Rally Health used out of home to help drive traffic to their Healthfest event.


Nerd Wallet took over transit stations in San Francisco to reach a tech audience.


Read about our experiential recruitment food truck here.
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