Trade Shows, conventions, professional symposiums - they all represent prime strategic opportunities to connect with a highly targeted audience in a concentrated, localized environment. Out of Home media provides an ideal way to reach event attendees as they travel to, and circulate through a host city durign their stay.
STRATEGY: Reach attendees at Tesaro's key event in New Orleans.
TACTICS: Tesaro used a variety of media touchpoints to reach their audience at key stages along their journey in the market. Starting at the airport, then with wrapped rideshare vehicles providing transport to the market, and culminating in a gigantic mobile wallscape directly across from the convention center and mobile projection at night.
RESULTS: Tesaro dominated the market during the convention. This allowed them to reach an audience that is normally widely dispersed in a cost effective and memorable way.