EMC Outdoor Announces Promotion of Christie Massey to President
Long-standing Out of Home specialist agency EMC Outdoor has promoted industry veteran Christie Massey to the position of President to help lead the agency into the future.
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Tag: Christie Massey
Preparing for Your First Programmatic Out of Home Campaign
While the media has made great stides over the past year you may have questions about launching your first Programmatic Out of Home campaign. Learn what to expect when preparing for your first campaign.
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COVID’s Effect On Out of Home Media: A Check In
COVID’s effect on Out of Home media has been dramatic over the last 9 months. We take a few minutes to look at where we have been, where we are now, and where things are headed.
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Out of Home is now an Audience First Media
Out of Home is finding new light as an audience-first format, wherein planning starts with the audience as the basis, well before media decisions are made.
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Best of the Blog 2019
Best of the Blog 2019 is a compilation review of 2019’s top-performing, most-read, most-shared articles on the EMC Outdoor blog.
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Geopath Insights Transforms Out of Home to Audience-First Media
The release of Geopath Insights measurements ushers in a new era of Out of Home that shifts focus away from format and location to audience-first planning.
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Best of the Blog 2018
As we enter 2019, we look forward with excitement at what new opportunities and developments lay ahead. We’re eager to gain deeper engagement, more connectivity and a better understanding of the world around us. These are all major focal points that will make us better marketers and planners that create more effective out of home, trade shows, experiential and digital campaigns. At the same time, it’s equally important to reflect on the year behind us, taking stock of our growth and development over what has been a landmark year for marketing and advertising. To that end, this 2018 Best of the Blog is a compilation of the year’s top-performing, most-read, most-shared posts.
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Out of Home’s Shift from Knowledge to Skill-based Planning
The average consumer spends 70% of their time out of their home. Being able to reach them with relevant content or brand story is what makes out of home advertising a key component of the marketing mix. In this age of digital and big data, OOH planning and strategies are shifting from knowledge-based to skills-based.
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Introducing Account LAB: How Our Strategy Team Can Benefit You
At EMC Outdoor and EMC Events, we have officially launched our strategy team and named it Account LAB. This team acts as a strategic and creative plug-in, ready for engagement with you around your goals, challenges, and KPI’s related to out of home, experiential and events.
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The ABCs of Out-Of-Home Measurement
The methods for measuring out of home media have changed drastically over the last few years – if you haven’t been paying close attention you might have missed out. Let us get you up to speed on where OOH has come from, and the exciting new tools that are just on the horizon.
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How out of home media helps reach continuing education students
The adult student looking to go back to school not only has distractions at their job and family life, but is bombarded with messaging in the digital space. How do you ensure your message is getting delivered, standing out and making an impact?
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A New Year, A New Lesson Plan: OOH & Data
Are you having trouble reaching potential students in a media saturated market? There is a need for a more focused and calculated media plan, utilizing data to reach potential students. Learn how big data can inform your out of home placements, and help focus you efforts on the right audience.
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