COVID's effect on Out of Home media has been dramatic over the last 9 months. We take a few minutes to look at where we have been, where we are now, and where things are headed.
Out of Home is finding new light as an audience-first format, wherein planning starts with the audience as the basis, well before media decisions are made.
The release of Geopath Insights measurements ushers in a new era of Out of Home that shifts focus away from format and location to audience-first planning.
As we enter 2019, we look forward with excitement at what new opportunities and developments lay ahead. We're eager to gain deeper engagement, more connectivity and a better understanding of the world around us. These are all major focal points that will make ...
The average consumer spends 70% of their time out of their home. Being able to reach them with relevant content or brand story is what makes out of home advertising a key component of the marketing mix. In this age of digital and big data, OOH planning and str...
At EMC Outdoor and EMC Events, we have officially launched our strategy team and named it Account LAB. This team acts as a strategic and creative plug-in, ready for engagement with you around your goals, challenges, and KPI’s related to out of home, experie...
The methods for measuring out of home media have changed drastically over the last few years - if you haven't been paying close attention you might have missed out. Let us get you up to speed on where OOH has come from, and the exciting new tools that are just...
The adult student looking to go back to school not only has distractions at their job and family life, but is bombarded with messaging in the digital space. How do you ensure your message is getting delivered, standing out and making an impact?
Are you having trouble reaching potential students in a media saturated market? There is a need for a more focused and calculated media plan, utilizing data to reach potential students. Learn how big data can inform your out of home placements, and help focus ...
Is OOH the missing piece to your educational marketing plan? Throughout my years here at EMC Outdoor, I have assisted a number of agencies working with Higher Education clients in achieving increased web activity, more actions on campus and increased...
I always look forward to the Outdoor Advertising Association’s annual convention for the insights and inspiration it provides, and come back excited to bring new ideas and strategies to my clients. Out of home media is, after all, incredibly dynamic...
For years media planners have struggled with how to incorporate Out of Home into their media plans when metrics were so different and costs were hard to justify. They are able to plan OOH much easier these days with the...