Out of Home’s Shift from Knowledge to Skill-based Planning

Out of Home’s Shift from Knowledge to Skill-based Planning

The average consumer spends 70% of their time out of their home. Being able to reach them with relevant content or brand story is what makes out of home advertising a key component of the marketing mix. In this age of digital and big data, OOH planning and strategies are shifting from knowledge-based to skills-based.
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Announcing Account LAB: How our strategy team can benefit you.

Announcing Account LAB: How our strategy team can benefit you.

At EMC Outdoor and EMC Events, we have officially launched our strategy team and named it Account LAB. This team acts as a strategic and creative plug-in, ready for engagement with you around your goals, challenges, and KPI’s related to out of home, experie...
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The ABCs of Out-Of-Home Measurement

The ABCs of Out-Of-Home Measurement

The methods for measuring out of home media have changed drastically over the last few years - if you haven't been paying close attention you might have missed out. Let us get you up to speed on where OOH has come from, and the exciting new tools that are just...
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How out of home media helps reach continuing education students

How out of home media helps reach continuing education students

The adult student looking to go back to school not only has distractions at their job and family life, but is bombarded with messaging in the digital space. How do you ensure your message is getting delivered, standing out and making an impact?
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A New Year, A New Lesson Plan: OOH & Data

A New Year, A New Lesson Plan: OOH & Data

Are you having trouble reaching potential students in a media saturated market? There is a need for a more focused and calculated media plan, utilizing data to reach potential students. Learn how big data can inform your out of home placements, and help focus ...
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3 ways Out of Home can help drive your Educational Marketing

3 ways Out of Home can help drive your Educational Marketing

Is OOH the missing piece to your educational marketing plan? Throughout my years here at EMC Outdoor, I have assisted a number of agencies working with Higher Education clients in achieving increased web activity, more actions on campus and increased...
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A Buyer’s Perspective: Five Key Takeaways from the OAAA National Convention

A Buyer’s Perspective: Five Key Takeaways from the OAAA National Convention

I always look forward to the Outdoor Advertising Association’s annual convention for the insights and inspiration it provides, and come back excited to bring new ideas and strategies to my clients.  Out of home media is, after all, incredibly dynamic...
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Out of Home Ratings: A media planners perspective

Out of Home Ratings: A media planners perspective

For years media planners have struggled with how to incorporate Out of Home into their media plans when metrics were so different and costs were hard to justify.  They are able to plan OOH much easier these days with the...
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