Tag: Christie Massey

Preparing for Your First Programmatic Out of Home Campaign
April 20, 2021 No Responses

Preparing for Your First Programmatic Out of Home Campaign

While the media has made great stides over the past year you may have questions about launching your first Programmatic Out of Home campaign. Learn what to expect when preparing for your first campaign.
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COVID’s Effect On Out of Home Media: A Check In
January 22, 2021 No Responses

COVID’s Effect On Out of Home Media: A Check In

COVID's effect on Out of Home media has been dramatic over the last 9 months. We take a few minutes to look at where we have been, where we are now, and where things are headed.
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Out of Home is now an Audience First Media
May 18, 2020 No Responses

Out of Home is now an Audience First Media

Out of Home is finding new light as an audience-first format, wherein planning starts with the audience as the basis, well before media decisions are made.
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Best of the Blog 2019
January 14, 2020 No Responses

Best of the Blog 2019

Best of the Blog 2019 is a compilation review of 2019's top-performing, most-read, most-shared articles on the EMC Outdoor blog.
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Geopath Insights Transforms Out of Home to Audience-First Media
October 24, 2019 No Responses

Geopath Insights Transforms Out of Home to Audience-First Media

The release of Geopath Insights measurements ushers in a new era of Out of Home that shifts focus away from format and location to audience-first planning.
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Best of the Blog 2018
January 3, 2019 No Responses

Best of the Blog 2018

As we enter 2019, we look forward with excitement at what new opportunities and developments lay ahead. We're eager to gain deeper engagement, more connectivity and a better understanding of the world around us. These are all major focal points that will make ...
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Out of Home’s Shift from Knowledge to Skill-based Planning
December 11, 2018 No Responses

Out of Home’s Shift from Knowledge to Skill-based Planning

The average consumer spends 70% of their time out of their home. Being able to reach them with relevant content or brand story is what makes out of home advertising a key component of the marketing mix. In this age of digital and big data, OOH planning and str...
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Introducing Account LAB: How Our Strategy Team Can Benefit You
October 1, 2018 No Responses

Introducing Account LAB: How Our Strategy Team Can Benefit You

At EMC Outdoor and EMC Events, we have officially launched our strategy team and named it Account LAB. This team acts as a strategic and creative plug-in, ready for engagement with you around your goals, challenges, and KPI’s related to out of home, experie...
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The ABCs of Out-Of-Home Measurement
April 13, 2018 2 Responses

The ABCs of Out-Of-Home Measurement

The methods for measuring out of home media have changed drastically over the last few years - if you haven't been paying close attention you might have missed out. Let us get you up to speed on where OOH has come from, and the exciting new tools that are just...
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How out of home media helps reach continuing education students
May 12, 2017 No Responses

How out of home media helps reach continuing education students

The adult student looking to go back to school not only has distractions at their job and family life, but is bombarded with messaging in the digital space. How do you ensure your message is getting delivered, standing out and making an impact?
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A New Year, A New Lesson Plan: OOH & Data
February 17, 2017 No Responses

A New Year, A New Lesson Plan: OOH & Data

Are you having trouble reaching potential students in a media saturated market? There is a need for a more focused and calculated media plan, utilizing data to reach potential students. Learn how big data can inform your out of home placements, and help focus ...
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3 ways Out of Home can help drive your Educational Marketing
August 8, 2016 No Responses

3 ways Out of Home can help drive your Educational Marketing

Is OOH the missing piece to your educational marketing plan? Throughout my years here at EMC Outdoor, I have assisted a number of agencies working with Higher Education clients in achieving increased web activity, more actions on campus and increased...
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A Buyer’s Perspective: Five Key Takeaways from the OAAA National Convention
May 27, 2015 No Responses

A Buyer’s Perspective: Five Key Takeaways from the OAAA National Convention

I always look forward to the Outdoor Advertising Association’s annual convention for the insights and inspiration it provides, and come back excited to bring new ideas and strategies to my clients.  Out of home media is, after all, incredibly dynamic...
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Out of Home Ratings: A media planners perspective
July 1, 2014 No Responses

Out of Home Ratings: A media planners perspective

For years media planners have struggled with how to incorporate Out of Home into their media plans when metrics were so different and costs were hard to justify.  They are able to plan OOH much easier these days with the...
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