Tag: creative

Designing for Out of Home Advertising
April 20, 2022 No Responses

Designing for Out of Home Advertising

Designing for out of home can be exciting but also very challenging. Out of home can require a different eye than other media. It requires an approach that simplifies creative while maximizing its impact – a tricky balance to maintain....
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Expert Tips for Planning a Branded Event
September 4, 2019 No Responses

Expert Tips for Planning a Branded Event

As brands are turning to live events to provide value for consumers, expert planning is critical to producing highly creative and impactful experiences.
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6 Best Practices to Perfect Your Out of Home Advertising
August 13, 2019 No Responses

6 Best Practices to Perfect Your Out of Home Advertising

Brands can optimize their out of home advertising campaign by perfecting the elements that have the greatest potential audience impact.
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Leveraging Experiential for Trade Show Marketing and Out of Home
June 25, 2019 No Responses

Leveraging Experiential for Trade Show Marketing and Out of Home

Experiential marketing can enhance trade show marketing and traditional out of home with more authentic creativity, visibility and measurement.
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Pro POV: Interview with Jeff Gunderman, President & CEO of EYE Corp Media
May 16, 2019 No Responses

Pro POV: Interview with Jeff Gunderman, President & CEO of EYE Corp Media

EMC Outdoor interviews Jeff Gunderman of EYE Corp Media to understand the current state of out of home, success stories, and exciting growth opportunities!
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The Brave New World of Location Based Marketing
May 2, 2019 No Responses

The Brave New World of Location Based Marketing

As out of home sees rapid digitization of media and more accurate audience targeting, location becomes key in building audiences and targeting advertising.
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How to Attract Customers with Localized Digital Marketing
March 7, 2019 No Responses

How to Attract Customers with Localized Digital Marketing

Localized digital content makes the difference for brands of all types. As a location-based marketing tactic, it will put your brand on an audience's radar.
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How to Drive Enrollment for Health Insurance Brands Using Out of Home Media
February 28, 2019 No Responses

How to Drive Enrollment for Health Insurance Brands Using Out of Home Media

Marketing for health insurance brands can be extremely challenging. They face several different complex and unique hurdles to acquiring new subscribers. So how can a health insurance brand stand out in the marketplace while facing stiff competition? How can th...
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5 Important Trends for Out of Home in 2019
December 21, 2018 No Responses

5 Important Trends for Out of Home in 2019

As the New Year fast approaches, we take a look at trends that are gaining ground in out of home. As marketers and media planners know, staying up on the latest technologies and innovations means future-proofing your business and creating a sustainable operati...
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Does Brand Authenticity Matter?
October 9, 2018 No Responses

Does Brand Authenticity Matter?

We’ve all heard the popular slogans companies use to position themselves as socially supportive organizations. Since this positioning strategy can be a value-add for a brand, but it can also be perceived as disingenuous, it’s important that brands understa...
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The Power of Good Creative
June 19, 2018 No Responses

The Power of Good Creative

As advertisers, we want to put branding on everything under the sun to reach our target audience. The consumer's focus and attention are in high-demand and every brand is fighting for a slice of the pie. Good Out of Home creative grabs the consumer's attention...
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Repairing a Community Through Advertising
June 7, 2018 No Responses

Repairing a Community Through Advertising

What comes to mind when you think of advertising? It can have a strong, meaningful purpose by creating awareness about an important value or idea. For the past 26 years, Camden County Council on Alcoholism & Drug Abuse (CCCADA) has filled the role of alcohol a...
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Why Top Brands Spend More on Out of Home
May 10, 2018 one Response

Why Top Brands Spend More on Out of Home

In the latest World Advertising Research Center (WARC) Global Ad Trends report, it states “successful brands allocate an average 13% of their media budget to out of home.” Since reading the report, I have been interested in understanding more about these s...
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Using Sports to Engage and Connect with Consumers
April 26, 2018 one Response

Using Sports to Engage and Connect with Consumers

Successful brands position themselves to take full advantage of an opportunity by understanding consumers’ interests and by being creative and engaging. Sports offer infinite ways to reach your audience, and keeping your messaging around your teams, will all...
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5 Important Trends For Out Of Home Media In 2018
December 20, 2017 one Response

5 Important Trends For Out Of Home Media In 2018

As 2018 fast approaches, I see a number of key trends that will continue to dominate the Out of Home industry. Big data, digital strategies, location and audience analytics will continue the rapid transformation of the Out of Home media landscape, changing how...
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Millennial Mindset pt2: Creative that Connects
August 18, 2017 No Responses

Millennial Mindset pt2: Creative that Connects

Millennials hate advertising. There, I said it. But we still need the essentials. We still want to travel, we want to go out, we want a better phone plan. So where do we get information? Sounds like a major conundrum, right? In part 2 of our series on millenn...
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San Francisco | A Day in the Life of a Convention Attendee
June 20, 2017 No Responses

San Francisco | A Day in the Life of a Convention Attendee

San Francisco is one of the top trade show and convention markets in the country and possibly the world. It also happens to be a fantastic city for food, drink, sights, and shopping. I often spend a lot of my...
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Digital Immersion & Its Impact on OOH – A Future Look
June 14, 2017 one Response

Digital Immersion & Its Impact on OOH – A Future Look

The first time I placed Virtual Reality (VR) goggles on my head, I was not too impressed with the immersion experience that I was having. The goggles were bulky, I was tripping over the tether cord, and I was accidentally...
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A Day in the Life: Summer Festivals
June 1, 2017 No Responses

A Day in the Life: Summer Festivals

I always look forward to this time of year -- when the weather is just right, the atmosphere in the city is hopping, and everyone is ready to attend a calendar of summer events. With so many options for summer events and festivals to choose from, what type of ...
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Millennial Mindset: A Day in the Media Life of a Millennial
May 2, 2017 No Responses

Millennial Mindset: A Day in the Media Life of a Millennial

This is the first in a series that will look at millennials and how they interact with out of home media. This first segment goes through the daily interactions that a millennial can have on any given day of the week with OOH media.
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Summer is Coming: Use Experiential to Connect with Your Customer
March 17, 2017 No Responses

Summer is Coming: Use Experiential to Connect with Your Customer

Summer is a time when you’re sure to see people outside, open to new experiences in the beautiful weather. Experiential marketing is the smartest way to reach your target audience to create positive lasting impressions, promote new items, boost sales and mak...
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Creative Hindsight is 20/20
February 10, 2017 No Responses

Creative Hindsight is 20/20

Out of Home is a powerful strategy to help drive attendee traffic to your trade show booth, but the rules and regulations can be confusing at times. How can you maximize your creativity while encountering (and abiding by) hurdles? Our VP, Media Strategy, John...
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