Tag: creative

How to Drive Enrollment for Health Insurance Brands Using Out of Home Media

Marketing for health insurance brands can be extremely challenging. They face several different complex and unique hurdles to acquiring new subscribers. So how can a health insurance brand stand out in the marketplace while facing stiff competition? How can they evaluate what channels are most effective at delivering ROI? Out of home provides the right channels to address these issues. It’s engaging, focuses on a relevant local audience, and is more cost effective than many alternatives. Of course, health insurance marketers must know how to implement and maximize it for their brand.

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5 Important Trends for Out of Home in 2019

As the New Year fast approaches, we take a look at trends that are gaining ground in out of home. As marketers and media planners know, staying up on the latest technologies and innovations means future-proofing your business and creating a sustainable operation built for success. This is precisely how the out of home industry has managed to grow at a time when screens and digitization dominates every corner of our business and personal life. Data and technology will continue to drive the changes in OOH, just as it is with other media channels. As we look ahead, we see opportunities to increase efficiency and connectivity while decreasing irrelevant creative and wasted impressions.

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Does Brand Authenticity Matter?

We’ve all heard the popular slogans companies use to position themselves as socially supportive organizations. Since this positioning strategy can be a value-add for a brand, but it can also be perceived as disingenuous, it’s important that brands understand authenticity and why it matters.

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The Power of Good Creative

As advertisers, we want to put branding on everything under the sun to reach our target audience. The consumer’s focus and attention are in high-demand and every brand is fighting for a slice of the pie. Good Out of Home creative grabs the consumer’s attention, makes them take an action, and helps you achieve your ROI!

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