5 Things to Know Before Activating Your OOH Campaign
Activating your first Out of Home campaign is a complex undertaking. A lot of emphasis is placed...
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Tag: creative
Designing for Out of Home Advertising
Designing for out of home can be exciting but also very challenging. Out of home can require a...
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Expert Tips for Planning a Branded Event
As brands are turning to live events to provide value for consumers, expert planning is critical to producing highly creative and impactful experiences.
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6 Best Practices to Perfect Your Out of Home Advertising
Brands can optimize their out of home advertising campaign by perfecting the elements that have the greatest potential audience impact.
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Leveraging Experiential for Trade Show Marketing and Out of Home
Experiential marketing can enhance trade show marketing and traditional out of home with more authentic creativity, visibility and measurement.
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Pro POV: Interview with Jeff Gunderman, President & CEO of EYE Corp Media
EMC Outdoor interviews Jeff Gunderman of EYE Corp Media to understand the current state of out of home, success stories, and exciting growth opportunities!
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The Brave New World of Location Based Marketing
As out of home sees rapid digitization of media and more accurate audience targeting, location becomes key in building audiences and targeting advertising.
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How to Attract Customers with Localized Digital Marketing
Localized digital content makes the difference for brands of all types. As a location-based marketing tactic, it will put your brand on an audience’s radar.
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How to Drive Enrollment for Health Insurance Brands Using Out of Home Media
Marketing for health insurance brands can be extremely challenging. They face several different complex and unique hurdles to acquiring new subscribers. So how can a health insurance brand stand out in the marketplace while facing stiff competition? How can they evaluate what channels are most effective at delivering ROI? Out of home provides the right channels to address these issues. It’s engaging, focuses on a relevant local audience, and is more cost effective than many alternatives. Of course, health insurance marketers must know how to implement and maximize it for their brand.
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5 Important Trends for Out of Home in 2019
As the New Year fast approaches, we take a look at trends that are gaining ground in out of home. As marketers and media planners know, staying up on the latest technologies and innovations means future-proofing your business and creating a sustainable operation built for success. This is precisely how the out of home industry has managed to grow at a time when screens and digitization dominates every corner of our business and personal life. Data and technology will continue to drive the changes in OOH, just as it is with other media channels. As we look ahead, we see opportunities to increase efficiency and connectivity while decreasing irrelevant creative and wasted impressions.
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Does Brand Authenticity Matter?
We’ve all heard the popular slogans companies use to position themselves as socially supportive organizations. Since this positioning strategy can be a value-add for a brand, but it can also be perceived as disingenuous, it’s important that brands understand authenticity and why it matters.
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The Power of Good Creative
As advertisers, we want to put branding on everything under the sun to reach our target audience. The consumer’s focus and attention are in high-demand and every brand is fighting for a slice of the pie. Good Out of Home creative grabs the consumer’s attention, makes them take an action, and helps you achieve your ROI!
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