How to Use Location-Based Marketing to Capitalize on Holiday Spending Trends [Guest Post]

How to Use Location-Based Marketing to Capitalize on Holiday Spending Trends [Guest Post]

This time of year, people’s thoughts turn to the holiday shopping cycle. Forecasters predict a four percent increase in holiday spending. This marks a persistent uptick in the adoption of targeted marketing strategies by retailers who are using location based marketing aimed at an increasingly digitized society.
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Meet Rainy McGrew, EMC’s Experiential Extraordinaire

Meet Rainy McGrew, EMC’s Experiential Extraordinaire

Rainy McGrew, is EMC Outdoor's Director of Insights & Development. Rainy is a woman who is always on the move, furiously exploring new ideas and clients. We ask her some questions about her background in Experiential Marketing, her perspective on the industry,...
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What is the Power of an Experience?

What is the Power of an Experience?

Experiential marketing is one of the fastest growing areas of advertising, but nobody seems to talk about why it is so powerful. The novelty of experience makes our memories stronger, builds social connection, and impacts our perception and mental processes in...
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Digital Tactics for Trade Show Marketing

Digital Tactics for Trade Show Marketing

The rule of seven is one of the founding concepts in marketing: a recipient must hear or see a message at least seven times before they will take an action. For trade shows, it's important to deliver multiple messages to an audience. Digital marketing tactics ...
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